Our client is an innovative company dedicated to promoting wellness through breathwork and meditation techniques. We are seeking a Part-time Social Media Specialist experienced in the direct-to-consumer (DTC) space, particularly adept at leveraging platforms like Instagram, TikTok, and YouTube. This role is ideal for someone passionate about growing social media platforms from the ground up, creating engaging content, and interacting with a community that values wellness and mindfulness.

Location: Fully-Remote (Work from Home), 9 AM - 1 PM PST

Key Responsibilities:

• Social Media Strategy: Develop and execute a comprehensive social media strategy across Instagram, TikTok, and YouTube, focusing on growing our client's presence and engaging with their audience.
• Content Creation: Create and manage content calendars, ensuring consistent posting of captivating and relevant content that resonates with their target audience.
• Community Engagement: Actively engage with followers by responding to comments and DMs, fostering a community centered around wellness and breathwork.
• Collaboration with Founder: Work closely with the founder to brainstorm and implement new ideas for content and social media campaigns.
• Brand Voice Development: Craft a cohesive brand voice and messaging across all platforms that reflects the core values and mission of the brand.
• Trend Monitoring: Stay up-to-date with the latest social media trends, hashtags, and trending music to ensure content is fresh, relevant, and engaging.
• Visual Content Creation: Utilize Canva to create basic graphics and perform basic video editing to enhance visual content.
  
  

What Success Looks Like:

• Enhanced Social Media Presence: You have successfully increased follower engagement and have grown the social media presence through innovative strategies and high-quality content.
• Community Growth: Through your efforts, the brand’s community has become more vibrant and engaged, evident from active interactions and positive feedback on social platforms.
• Creative Impact: Your creative input has led to the introduction of new content forms that align with the latest trends, keeping the brand relevant and top-of-mind among our target audience.
  
  

Required Skills and Qualifications:

• Proven Social Media Expertise: Experience managing social media accounts in the DTC space, with a strong understanding of Instagram, TikTok, and YouTube.
• Content Creation Skills: Ability to create engaging content, write captivating captions, and maintain a consistent posting schedule.
• Community Management: Excellent communication skills, with the ability to engage with and grow an online community.
• Creative Thinking: A knack for brainstorming fresh ideas and translating them into actionable social media strategies.
• Interest in Wellness: A personal interest in meditation and breathwork is highly beneficial, enabling a deeper understanding of the audience’s needs.
• Technical Proficiency: Experience with Canva and basic video editing tools, along with familiarity with social media automation tools.
• Excellent Command of English: Fluent written English is essential for creating compelling content and communicating effectively with the audience.
  
  

This role offers a unique opportunity for a Social Media Specialist to significantly impact a growing wellness brand. If you are passionate about wellness, skilled in social media management, and ready to contribute to a team that values health and mindfulness, we invite you to apply.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets
• By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.
  
  

If ever you want us to delete your information, please reach out to us at admin@projectgrowthmarketing.com