- Senior
Grow the future of smart water in Germany
Join LACROIX to shape the future of water infrastructure. In this key role, you’ll unlock the potential of a strategic market by deploying cutting-edge, secure and connected solutions.
LACROIX, tech for a smarter and more sustainable world
LACROIX is a family-owned, publicly listed industrial group. We design and manufacture connected equipment for managing critical infrastructure: water, energy, mobility and buildings.
Our Environment activity employs over 430 people worldwide and supports public and private operators with robust and cyber-secure remote management solutions (SOFREL, SAE...). With €123M in revenue and strong growth ambitions, we operate in more than 12 countries across Europe, the Middle East and Asia.
Job Description:Why this role?
We are accelerating our expansion in Germany’s water sector. The potential is high, but we haven’t yet built the full go-to-market approach.
You will play a central role in:
- Building a network of strategic partners,
- Structuring our German sales approach,
- Positioning our unique portfolio (data loggers, RTUs, SCADA),
Your key responsibilities :
- Promote SOFREL and SAE solutions to public and private water operators in Germany,
- Build, structure and manage a network of local distributors,
- Represent LACROIX towards key stakeholders and associations (e.g. DVGW, BDEW),
- Monitor market trends and regulations to shape our strategy,
- Work closely with product, technical and marketing teams to tailor value propositions to the German market.
What makes this role unique :
- You’ll operate with autonomy and impact, while embedded in our German sales team,
- You’ll leverage SAE’s strong customer base and local presence,
- You’ll work with a proven product portfolio, certified and differentiated,
- You’ll benefit from a complete customer journey support: pre-sales support, training, technical, sales, after-sales,
- You’ll actively contribute to building LACROIX’s Smart Water footprint in Germany.
Who you’ll work with :
- SAE Sales Director (your manager),
- LACROIX Environment’s International Sales Director (functional reporting),
- Product & marketing teams at SOFREL and SAE,
- Partners, municipalities, public operators.
What we’re looking for :
Must have:
- Strong business development background with proven track record,
- Experience in the German water or infrastructure market,
- Ability to build and scale a partner network,
- Understanding of industrial/automation/IoT solutions,
- Fluent in both German and English.
Nice to have:
- Previous exposure to PLC/RTU or SCADA systems.
What we offer
- A newly created position with full ownership,
- A high-impact role with visibility and growth potential,
- Access to best-in-class support teams,
- Flexible remote work, with regular travel to customers and our French sites.
Ready to lead our German expansion?
Apply now and take part in shaping a more sustainable water future with LACROIX.
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