Homeoffice Marketing Content Specialist chez PM Pediatrics
PM Pediatrics · Remote - United States, États-Unis d'Amérique · Remote
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Summary
**This is a remote role**As a key member of the PM Pediatric Care marketing team, the Marketing Content Specialist will be accountable for advancing PM’s brand and accelerating growth through the development of engaging and actionable branded content. The individual will be responsible for enhancing consumer engagement and growing the company’s email and social media programs, driving both leads and new patient conversions through the planning and development of both written copy and graphic design.
The ideal candidate will be a highly creative thinker with a keen eye for detail, strong organizational and communication skills, a passion for amplifying the brand story, and creating both written and visual content that inspires action. This role will collaborate closely with all members of the marketing team to achieve program goals and support content and creative needs.
Description
CONTENT PLANNING & DEVELOPMENT RESPONSIBILITIES
Research content and consumer trends to ensure PM’s marketing content is relevant and appealing. Primary content channels include but are not limited to: Email, Website, Blog, Newsletters, and Social Media.
Maintain the department’s comprehensive editorial calendar that outlines content and themes by audience segment and channel.
Support marketing program leads in the planning and development of email campaigns and journeys, to include copywriting and graphics for educational e-newsletters, promotional content, and multi-step email journeys.
Support marketing program leads in the planning and development of social media content that attracts followers and engages target audiences.
Leverage internal clinical subject-matter experts to obtain insight and develop accurate, evidence-based, helpful information for patients/parents.
Draft and finalize marketing and blog content, ensuring SEO and SMO strategies are used effectively.
Work closely with digital marketing manager to schedule and plan distribution and publishing of content across PM’s marketing channels.
Work closely with digital marketing manager to strategically position website for success using keywords to support organic content and organic website ranking.
CREATIVE DESIGN RESPONSIBILITIES
Work with Graphic Designer to delegate development of creative assets for web, email, and print.
Complete light design work as well; leverage Adobe Creative Suite to implement graphic design using brand guidelines and email templates.
Collaborate in maintaining a library of content assets to be leveraged across various channels.
Ensure all creative content reflects brand standards and voice.
Qualifications
Minimum of 3-5 years of experience in copywriting and content planning.
Minimum of 2 years of design experience using Adobe Creative Suite tools.
Proficiency in Figma ideal.
A portfolio of published work, either digital and/or print.
Experience with content management systems, such as WordPress, and marketing automation systems.
Familiarity with project management systems, such as Asana.
Strong understanding of SEO and SMO content best practices.
Excellent written and verbal communication skills.
Strong proofreading skills with an eye for detail.
The ability to keep abreast of content and consumer trends and advancements in technology.
Bachelor’s degree in journalism, marketing, communications, or similar.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
EEO Statement
PM Pediatric Care is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status or any other characteristic protected by law.
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