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Performance Marketing Manager 

About the Role 
APCO is seeking an experienced Digital Performance Marketing Manager with 5+ years of full-funnel, digital, performance marketing experience—specifically with paid search, programmatic, and/or paid social channel expertise. This individual will help manage the planning, execution, optimization, and reporting of a multi-channel performance marketing campaign, where lowering ROI year over year is the goal. This individual will be responsible for end-to-end campaign management, performance analytics, and ongoing innovation in digital media strategies to drive measurable business outcomes. 

Key Responsibilities 
Campaign Strategy & Execution: 

• Help manage the strategic planning, setup, activation, and ongoing optimization of digital media campaigns across either paid search (e.g., Google Ads), programmatic DSPs (e.g., DV360), and/or paid social platforms (e.g., Meta, LinkedIn, Tik Tok).  
• Translate business and campaign objectives into actionable, data-driven media strategies that span the full marketing funnel, from awareness to conversion and retention  
• Help oversee cross-channel media planning, including direct site buys, digital display, online video, streaming audio, and out-of-home digital when applicable 

Performance Management & Optimization: 

• Monitor and optimize campaign performance daily, using industry best practices for conversion tracking, A/B testing, and agile in-flight adjustments. 
• Own monthly and real-time reporting dashboards using platforms such as Power BI, Meta, Google, AWS, and Snowflake, ensuring all data sources are accurately connected and tracked 
• Deliver monthly reporting and actionable insights to stakeholders, highlighting optimizations, learnings, and recommendations for new channels or beta opportunities. 

Ad Operations & Technology: 

• Own trafficking, tagging, and QA of all campaigns (e.g., Claravine string application), ensuring correct implementation and data integrity across all managed platforms 
• Ensure ad accounts and pixels are correctly set up, working closely with analytics and tech partners to ensure robust, end-to-end event and conversion tracking 
• Manage relationships with ad tech vendors and external partners as needed, coordinating campaign execution and troubleshooting issues. 

Testing & Innovation: 

• Design and manage A/B and multivariate tests, documenting methodologies and outcomes in a clear, shareable matrix 
• Regularly recommend and evaluate new platforms, channels, and beta tests to drive continuous improvement in campaign performance 

Collaboration & Communication: 

• Act as a subject matter expert on digital performance marketing, providing counsel and training to internal teams and stakeholders, as necessary 
• Maintain shared campaign documentation and assets, ensuring timely and accurate communication across teams. 
• Participate in regular meetings with management, analytics, creative, and vendor teams to align on goals, timelines, and issue resolution. 

Key Qualifications  

• At least 5+ years of hands-on experience in digital performance marketing, with a focus on paid search, programmatic, and/or paid social. 
• Proven expertise in full-funnel campaign management, including strategy, activation, trafficking, optimization, and reporting. 
• Strong familiarity with the digital advertising technology landscape—DSPs, ad servers, tracking/tagging, analytics, and attribution platforms 
• Demonstrable success in A/B testing, conversion optimization, and data-driven decision making. Excellent communication, presentation, and stakeholder management skills. 
• Experience managing agency/client/vendor relationships and cross-functional teams. 
• Advanced proficiency with media buying and analytics tools (e.g., DV360, Google Ads, Meta, Power BI, Salesforce, Snowflake, Google Tag Manager, etc.). 
• Bachelor’s degree or equivalent in marketing, business, analytics, or a related field. 

Preferred Qualifications

• Agency experience and/or experience in regulated industries (e.g., healthcare, insurance). 
• Experience with offline media channels a plus.  
• Familiarity with compliance and privacy best practices in digital media. 

Compensation Range 

The US base salary for this position ranges from $90,000/year to $120,000/year. Our compensation range for this role is inclusive of several US geographic markets. APCO targets an employee's pay within this range to be based on several factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, internal equity and/or geographic location. 

Careers at APCO 

Through our recruitment, hiring and retention efforts, APCO is committed to building teams who bring the best possible expertise and robust perspectives to our clients. We embrace differences in experience, viewpoint and ideas, starting with our values and extending to our behaviors, policies and practices. We aim to create a positive work experience and welcoming environment where everyone feels they belong and can thrive. 

We are proud to be an Equal Opportunity Employer and encourage applications from all qualified candidates regardless of race, national origin, citizenship, native language, sex, gender identity or expression, sexual orientation, marital or parental status, religion, age, veteran status, neurodivergence, mental or physical disability, medical history, pregnancy, political belief or affiliation or any other characteristic protected by law. 

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