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Hybrid Market Researcher Market Researcher

Hyphen Connect · Ghana · Hybrid

About the job

We are hiring for one of our ecosystem projectsWe are looking for a passionate and analytical Market Researcher to join their team. This role involves conducting comprehensive research to inform product development, marketing strategies, and user experience.If you are passionate and enthusiastic about driving consumer and behavioral research, come and join the team!In This Role, You Will

  • Conduct Research: Design and implement qualitative and quantitative research studies to gather insights on user behavior, preferences, and trends within the dating app market.
  • Data Analysis: Analyze survey data, user feedback, and other research findings to identify patterns and actionable insights that can drive product innovation.
  • User Personas: Develop detailed user personas based on research findings to guide marketing efforts and product features.
  • Market Trends: Monitor industry trends, competitor analysis, and emerging technologies in the dating app space to inform strategic decision-making.
  • Reporting: Prepare and present reports on research findings, highlighting key insights and recommendations for stakeholders.
You Might Thrive In This Role If You Have
  • Education: Bachelor’s degree in Psychology, Marketing, Sociology, or a related field; a Master's degree is a plus.
  • Experience: 3+ years of experience in market research, preferably within consumer and behavioral psychology. Web3 understanding and interest is a plus.
  • Analytical Skills: Strong quantitative and qualitative research skills, with proficiency in data analysis tools (e.g., SPSS, R, or equivalent).
  • Understanding of Psychology: Knowledge of psychological principles related to dating, relationships, and human behavior.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to present complex findings in a clear and compelling manner.
  • Team Player: Ability to collaborate effectively across teams and adapt to a fast-paced environment.