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Manager, Consumer Strategy and Insights

WeightWatchers · San Francisco, Estados Unidos De América · Hybrid

$110,000.00  -  $120,000.00

  • Senior
  • Oficina en San Francisco
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WeightWatchers is a global digital health company. 

We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

WeightWatchers has embraced technology, with our mobile app now the  primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

Who we are:

The Consumer Strategy and Insights team at WeightWatchers is the central hub for understanding the company's members and prospective members. The team's primary role is to develop and implement consumer-centric strategies that drive business growth and innovation. They do this by combining qualitative and quantitative research to uncover deep insights into consumer behavior, motivations, and needs.

This team works cross-functionally, collaborating with product, marketing, and experience teams to ensure that the voice of the consumer is represented in all key business decisions. Ultimately, the team's goal is to ensure that WeightWatchers' products and services are highly relevant and effective for its current members and members for the future. 

What you will do:

The Manager, Consumer Strategy and Insights will be a key contributor to our strategic decision-making. You'll provide deep insights into consumer behavior, market and product trends, and the competitive landscape. This role is vital for developing and executing our consumer and marketing insights strategies, ensuring they align with our business objectives. You'll work as a trusted partner to leaders across the organization, providing data-driven recommendations that drive impactful change.

Key Responsibilities:

  • Consumer research: Conducting surveys, focus groups, and one-on-one interviews to understand the competitive landscape and identify emerging trends.
  • Data analysis and synthesis: Utilizing data from various sources (e.g., app usage, member feedback, and sales data) to create a holistic view of the member journey and experience.
  • Strategic planning: Translating insights into actionable recommendations and long-term strategic plans for the business, building crisp and cohesive business cases that put the customer at the heart of our decisionmaking. 
  • Insights and Analysis: Support the design and execution of qualitative and quantitative research studies to uncover deep consumer insights. Conduct market analysis and competitive intelligence to identify new opportunities and inform strategy.
  • Collaboration and Influence: Work closely with cross-functional teams to translate complex data into clear, actionable insights and recommendations. You will champion the voice of the consumer throughout the organization.
  • Communication: Create compelling presentations and reports that effectively communicate insights to diverse audiences.

Who you are:

  • 5-7+ years of experience in consumer insights, strategy consulting, market research, or a related analytical role, preferably within a consumer-facing industry such as CPG, tech, or wellness.
  • Proven experience in designing and executing a wide range of qualitative and quantitative research methodologies, including segmentation (k-means, latent class), MaxDiff, conjoint.
  • Robust prior experience with survey design, programming, testing and analysis.
  • Demonstrated track record of translating complex data into clear, actionable business strategies  that have driven measurable impact.
  • A solid understanding of consumer behavior, market trends, and competitive landscapes.
  • Excellent communication and presentation skills, with the ability to influence stakeholders.
  • A passion for health, wellness, and empowering individuals on their weight-loss journey is a plus.
  • Bachelor's degree in Marketing, Business, Economics, Psychology, Sociology, or a related field.

Base salary may vary depending on, but not limited to: skills, experience, and location.  This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range
$110,000—$120,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We encourage our employees to come into the office 1-2 days/week.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.

 

Maryland
Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.
 
Massachusetts 
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
 
WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws).  Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.