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About the Department

DEFINITION: To provide responsible staff support to the Communications Manager to implement the City's communications plan including preparing and distributing social media posts, news articles, newsletters, bulletins, and other materials related to public relations; creating and monitoring placement of information on the City's communications channels; responding to public information related inquiries; monitoring and analyzing engagement metrics; and supporting citywide internal and external communications as assigned.

SUPERVISION RECEIVED AND EXERCISED: Receives supervision from the Communications Manager.

Position Duties

ESSENTIAL JOB FUNCTIONS: Essential functions, as defined under the Americans with Disabilities Act, may include the following duties and responsibilities, knowledge, skills and other characteristics. This list of duties and responsibilities is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and tasks performed by positions in this class.

Characteristic Duties and Responsibilities:
Positions in this classification typically perform a full range of duties at a level of complexity represented by the following types of responsibilities:

• Coordinate with appropriate city departments and public for any special communications projects and/or requests;
• Draft and edit written and graphic content for web, social media, email, and other communication platforms as well as print content, ensuring effectiveness, clarity, and quality;
• Pitch content idea and communications practices to increase the visibility of the city’s key messages and programs across key stakeholder audiences;
• Manage, monitor, and create content for various city social media channels;
• Create analytic reports for website traffic and social media engagement to measure success of communications and use these results to inform outreach strategies;
• Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices;
• Provide creative support for internal and external communications efforts;
• Select photos and create video and graphics for engaging visual content for digital platforms;
• Assist in the development of citywide brand style guide;
• Assist in coordinating various communications projects as needed, such as surveys, community meetings, press events, and employee townhalls;
• Contribute to talking points for elected officials and city staff as necessary;
• Audit web content for the city to ensure that it consistently and accurately reflects the City’s programs and priorities, is easy to understand and navigate, and maintains a consistent look and feel across departments;
• Provides administrative support as needed;
• Regularly and predictably attends work; and 
• Performs related duties as assigned.

Minimum Qualifications

KNOWLEDGE, SKILLS AND OTHER CHARACTERISTICS:
To perform this job successfully, an individual must be able to perform each essential function. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Knowledge of:

• Principles, practices and techniques of public relations, communications and marketing;
• Business English, grammar, punctuation, and spelling;
• Standard proofreading and editing practices;
• MS Office suite, including Word, Excel and PowerPoint;
• Communications outreach strategies;
• Social Media platforms such as Twitter, Facebook, and Instagram;
• Hootsuite, Canva, and Granicus platforms;
• Components and creation of visually compelling presentations; and general office procedures.

• Analyzing, evaluating, and recommending improvements to department operations, programs, and services;
• Prioritizing projects, time management, meeting deadlines, and organizational and critical thinking skills;
• Principles and practices of research and statistical analysis;
• Working both independently and as part of a team;
• Using public relations techniques responding to inquiries;
• Maintaining confidentiality of sensitive and/or embargoed information;
• Making sound, independent decisions within established policy and procedural guidelines;
• Researching and developing content ideas and concepts;
• Communicating effectively both orally and in writing;
• Utilizing public relations techniques responding to inquiries and complaints;
• Using a personal computer and applicable software applications;
• Understanding and following directions and instructions;
• Appearing for work on time;
• Following directions from a supervisor;
• Understanding and following posted work rules and procedures;
• Accepting constructive criticism;
• Establishing and maintaining effective working relationships with staff, Elected Officials, other City employees, and the public.

Other Qualifications

Working Conditions: This position may be required to work weekends, evenings, and extended hours.

Disaster Service Worker: In accordance with Government Code Section 3100, City of El Segundo employees, in the event of a disaster, are considered disaster service workers and may be asked to respond accordingly.

The City of El Segundo is an Equal Opportunity Employer, committed to supporting Diversity, Equity, and Inclusion initiatives to build and sustain an environment that values diversity, welcomes opportunities to engage and understand others, and fosters a sense of belonging.