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At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work.  The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday.  However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.

Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home 2 days per week, again providing there is no business requirement to attend the office.

Role:
In this role, you’ll support with analyzing market trends, understanding customer preferences, and working with different departments to help Honda’s ICE (Internal Combustion Engine) products stay competitive, remain compliant and meet customer needs across Europe.

You will assist with Honda’s ICE product positioning, support the management of product data throughout the product lifecycle and contribute to the development of marketing materials, that strengthen Honda’s position in the European Power Products market. 

This placement is ideal for a student studying Marketing, Business, or a related field, who is enthusiastic about market analysis and product marketing. 

This role will require occasional travel to our European branches, dealers and manufacturing sites.

Main Responsibilities:
Market Research and Analysis

• Conduct comprehensive market research to understand customer needs, industry trends, and competitor offerings in Power Products ICE segments.
• Analyse regulatory developments and their impact on ICE Power Products in the European market.
• Use data-driven insights to identify growth opportunities, market gaps, and emerging customer demands.

Cross-Functional Coordination

• Collaborate with marketing teams to develop go-to-market strategies, promotional plans, and product communication materials.

Regulatory and Environmental Considerations

• Stay updated on EU regulations related to emissions, safety, and ICE technology.
• Ensure that all ICE Power Products comply with applicable laws and standards in the region.
• Provide recommendations to adapt the product portfolio to evolving regulatory environments.

Performance Monitoring and Reporting

• Track and analyse the performance of ICE Power Products in the European market, including sales, profitability, and market share.
• Prepare monthly market and competitor report for senior management, highlighting key insights. 

Qualifications, skills and experience:
Required

• Must be an undergraduate, undertaking a related degree, looking for a placement as part of their studies.
• Strong communication skills and attention to detail.
• Strong analytical and research skills with the ability to interpret and present data clearly.
• Good working knowledge of Excel and PowerPoint.
• An enthusiastic person who takes initiative and is prepared to challenge the norm.
• Fluent in written and spoken English.

Desirable

• Japanese language advantageous.
• Interest in the power products industry.

Honda is committed to the principle of equal opportunity in the workplace for all employees, temporary workers, contractors, applicants and visitors. Honda also encourages respect for the individual differences and talents of others while making full use of one's own abilities, based on Honda's philosophy of respect for the individual.

At Honda, we value and celebrate diversity and are committed to being a fair, non-discriminatory company that promotes and welcomes the uniqueness and differences of people around the world. We recognise that a diverse workforce allows for different ideas and perspectives, and we encourage everyone to share them. We strive to foster a culture of belonging that is consistent with Honda's core values and lived out in the way we work and respect each other. For us at Honda, diversifying our workforce means increasing its overall strength by providing people with equal opportunities - regardless of personal characteristics or previous careers.

This commitment flows directly from the Honda philosophy and the belief that we are all working towards a common goal. Honda recruits, hires, trains and promotes the most qualified/experienced individuals at all levels without regard to race, origin, religion or belief, gender, sexual orientation, age, disability or any other protected characteristic.