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Marketing Manager, AWAL

Sony Music Careers - Asia & Middle East · Asia & Middle East, Indien · On-site

  • Oficina en Asia & Middle East
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The Marketing Manager at AWAL is responsible for planning & executing innovative marketing and promotions campaigns for AWAL releases which will includes music singles, EP’s & soundtracks. With the ultimate aim of driving search, discovery and streams of these releases across music platforms and key touchpoints thereby increasing AWAL’s market share in the region.

What you'll do:

  • Plan & ideate mktg. and promotions campaigns for local AWAL artists.
  • Manage and effectively utilize Mktg. budgets for various releases (frontline and catalogue).
  • Plan and execute marketing campaigns by liasoning with multiple partners and vendors eg. mktg. agencies, influencers, dsp’s like Spotify, YT, Meta etc.
  • Track effectiveness & learnings of mktg. campaigns executed across platform and present these learnings to leadership.
  • Liase with AWAL marketing teams across the globe to promote global tenpole AWAL releases in India and vice-versa.  
  • Facilitate and create short form content as part of an audience growth strategy for both local and international priority artist

Who you are:

  •  5–7 years of marketing experience within the music industry, with hands-on experience managing independent artists and releases
  • Proven ability to track, analyse and identify social media trends
  • Strong team player with experience collaborating within larger cross-functional teams
  • An avid music listener, particularly of emerging genres such as hip-hop, indie, synth, afro-pop, and more

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day 
  • A modern office environment designed for you, empowering you to bring your best 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community 
  • The space to accelerate progress, positively disrupt and create what happens next 
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives  

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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