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Position Summary

The Marketing Communications Specialist supports the execution of marketing communication programs across internal and external audiences. This role focuses on developing and delivering content, collateral, and promotional materials, while also providing administrative support for marketing systems and processes. The Specialist ensures that communications are consistent with HAS brand standards and that campaigns are implemented smoothly across print, events, PR, and internal channels.

Principal Duties & Responsibilities

Brand Management

• Implement brand messaging, tools, and standards in all communication materials.
• Coordinate with external creative agencies, freelancers, and vendors to deliver collateral and promotional items.
• Ensure all deliverables comply with established brand standards.

Content & Campaign Execution

• Develop marketing communication across various channels

• Produces content for fact sheets, brochures, articles, newsletters, and other internal or external communications
• Collaborates with appropriate stakeholders to develop and execute content marketing campaigns.
• Develop and edit content for traditional and integrated channels (print, PR, internal newsletters, sales enablement tools).

• Assist in preparing reports and insights to support campaign effectiveness and improvements.

Marketing Communication Strategy

• Manages and executes marketing strategy and programs aligned with goals and priorities.
• Supports the planning of marketing and communications strategy and execution.
• Engages in benchmarking and executes the preparation of informative reports for innovation and competitive analysis.
• Identifies target audiences and executes communication strategy and tactics.
• Measures the effectiveness of communication tools and adjusts as needed.
• Summarizes insights and conversations based on social listening to create actionable ideas for marketing consideration.

Advertising

• Planning and execution of advertising campaign across various channels

• Executes advertising research studies and success metrics.
• Collaborates with agencies and vendor partners on advertising campaigns.
• Develops key communication points for national and regional advertising campaigns.
• Plans, budgets, and monitors advertising expenditure.
• Works on media buy planning for national and regional ad placements

Internal Communications

• Draft and distribute employee-focused newsletters, announcements, and presentations.
• Partner with leadership to ensure alignment of internal messaging with business priorities.

Systems & Process Administration

• Act as administrator for Monday.com, supporting workflow design, approvals, and project tracking for Marketing.
• Manage Basware payment processes, ensuring timely processing of marketing invoices and purchase orders.
• Maintain SharePoint asset libraries

Public Relations & Events

• Provide day-to-day support for PR activities, including coordinating with agencies and vendors, drafting press materials, and monitoring media coverage.
• Manage executional aspects of trade shows and events, including collateral preparation, on-site communication materials, and post-event follow-up.
• Support crisis communication logistics as directed.

Market Research

• Supports the trend analysis on product category line breakout, moves, and/or initiatives
• Gains input on regional marketing needs and suggestions from local sales leadership.
• Executes advertising research studies and success metrics.

Specialized/Technical Knowledge or Required Skills

• Bachelor ’s degree in Marketing, Communications, Public Relations, Agricultural Communications, or a related field is required.
• A minimum of 2-4 years of professional experience in a marketing communications role
• Exceptional writing and editing skills across various formats, including press releases, blog posts, technical articles, website copy, and social media content.
• Must be comfortable with technical and scientific subject matter.
• Demonstrated competency in establishing and implementing brand standards across marketing campaigns, ensuring consistency and alignment with corporate identity
• Ability to work effectively with external vendors and across internal functions resulting in strong and collaborative relationships
• Excellent presentation skills with the ability to adapt to various audiences including employees, customers and management

Additional Competencies

• Proficiency in MS Office tools. Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Google Analytics is a significant asset
• Proven ability to manage multiple projects and campaigns from concept to completion, meeting deadlines and staying within budget.
• Ability to translate complex scientific information about biostimulants and crop nutrition into clear, compelling, and accurate marketing messages for diverse audiences, including growers, distributors, and agronomists
• Strong work ethic with a customer-focused mindset.
• Ability to build partnerships with internal teams and external stakeholders.
• Self-starter with attention to detail and a collaborative attitude.

Must be able to travel 5-10%.