- Oficina en Seattle
Description
Role Overview
We are seeking a Product Marketing Lead to own the go-to-market strategy across RecordPoint's product portfolio, translating complex capabilities into clear, compelling stories that resonate with senior enterprise buyers in highly regulated industries.
This is a player/coach role sitting at the intersection of product, sales, and marketing. The Product Marketing Lead is primarily accountable upstream: owning the buyer problem, running the win/loss discipline, and translating buyer and market intelligence into the narrative architecture that informs every sales conversation, content program, and market-facing moment. Sales enablement and narrative production are the outputs of that upstream work.
A key part of the role is building the connective tissue between product depth and market reality. You will work closely with subject matter experts across the business to ensure that product narratives are grounded in the specific regulatory, compliance, and risk environments your buyers operate in and that those narratives show up consistently across every channel, conversation, and sales stage. This means going beyond asset production: running enablement sessions, sharpening the sales pitch, stress-testing the value proposition against real buyer objections, and continuously refining the story based on what's winning and losing in the market.
Working closely with the Marketing, Product, Sales and Cx, the Product Marketing Lead is accountable for building and sustaining a product marketing function that earns RecordPoint's place in the buyer's consideration set — before they've ever spoken to us.
Knowledge, Skills & Experience
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8+ years of experience in product marketing within B2B SaaS or enterprise technology companies, with at least 2 years in a senior or lead capacity
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Demonstrated success building and overseeing product narrative programs that convert in complex, multi-stakeholder, RFP-driven buying environments with long sales cycles
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Proven ability to operate as a player/coach
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Track record of building sales readiness programs that go beyond asset delivery — equipping sales teams to genuinely understand and articulate the product value proposition
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Experience translating technical product capabilities into clear, compelling buyer narratives for senior enterprise audiences
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Track record of managing and driving inclusion in analyst reports
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Strong understanding of enterprise sales cycles, account-based marketing, and how marketing connects to pipeline and revenue outcomes
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Exceptional writing, positioning, and storytelling skills with the ability to produce and quality-review high-calibre narrative at both the portfolio and product level
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Experience working across marketing, product, sales, and customer success without formal authority
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Familiarity with regulated industries such as financial services, government, or critical infrastructure is a strong advantage
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Experience using AI tools to accelerate research, competitive analysis, narrative development, and content production
