Email & Social Media Marketing Specialist en Go Maverick Group

Description

Go Maverick Group has a client who has an immediate need for an entry-level Email & Social Media MarketingSpecialist. This is the ideal opportunity for a recent college graduate or someone who is early in their career. Our client creates products that support children, families, and people of all abilities across education, hospitality, and public washroom spaces. As the team behind industry‑leading brands they build thoughtful, accessible, beautifully engineered solutions used by people around the world — and you’ll help tell those stories.

They’re a small, agile team, which means your ideas don’t get buried — they get implemented. You’ll collaborate with talented teammates across Sales, E‑Commerce, and Design, experiment with new approaches, and see your campaigns directly influence brand growth, while directly impacting performance.

The Email & Social Media Marketing Specialist is the engine behind boosting their brand presence and sparking real engagement. You’ll lead execution across two high-impact channels—email (the primary growth driver) and social media.

This role is ideal for someone who thrives at the intersection of content, performance, and execution—equally comfortable building campaigns, analyzing results, and continuously optimizing for better outcomes. If you love storytelling, testing new ideas, and creating scroll‑stopping content, this is your playground.

What You'll Own

1.     Email & Lifecycle Marketing (50%) - Core Growth Channel

• Build, launch, and optimize email campaigns and automated flows across multiple brands (B2B + B2C)
• Own segmentation strategy to deliver relevant, high-performing communications
• Write compelling subject lines and content, and continuously A/B test to improve performance
• Manage the email calendar and ensure timely, accurate execution
• Leverage platforms such as Klaviyo and HubSpot to drive engagement and conversion

2.     Social Media Strategy & Execution (25%)

• Manage social channels across key platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube)
• Develop and publish platform-native content designed to increase engagement and reach
• Monitor and engage with audiences to build a responsive, positive brand presence
• Contribute to social strategy and content planning across brand verticals

3.     Campaign Execution & Cross Functional Collaboration (15%)

• Support integrated marketing campaigns, product launches, and promotions
• Coordinate timelines, assets, and messaging across teams
• Ensure consistency in brand voice across all touchpoints

4.     Performance & Optimization (10%)

• Track and analyze campaign and channel performance
• Partner with E-Commerce and Marketing teams to identify insights and opportunities
• Continuously test, learn, and optimize to improve results

What Success Looks Like (First 6 Months)

• Email campaigns consistently meet or exceed performance benchmarks
• Lifecycle flows and segmentation strategies are clearly defined and optimized
• Social engagement and content performance show measurable growth
• Campaign execution is streamlined and consistently on time

Requirements

• A bachelor’s degree in Marketing, Communications, or related field.
• Experience working inside ESPs like Klaviyo (bonus points!), MailChimp, or HubSpot — your natural habitat is the “Send Campaign” button.
• Proven ability to execute digital campaigns end-to-end.
• A strategic thinker who loves connecting dots and driving real results.
• You’ve got the analytics chops to read performance, spot trends, and tweak campaigns accordingly.
• Strong communication skills — you write clearly, confidently, and with a strong sense of brand voice.
• A curious, experimental mindset — you love learning, testing, and leveling up.
• Quick learner, self‑starter, organized human who can juggle multiple projects without breaking a sweat.
• Confident interfacing professionally within all levels of the organization
• Experience with website or eCommerce platforms (Shopify a plus!)

Extra Credit If You Have Experience with Any of These

• B2B or B2C eCommerce or CPG experience
• Familiarity with SEO and digital analytics tools (GA4, Search Console, SEMrush)
• Experience with social video or content creation
• Exposure to merchandising or product marketing

Benefits

If you’re looking to build your career at a company where your work is visible, valued, and directly tied to growth, — our client offers a unique opportunity.  They combine the speed of a small team with the reach of established global brands—giving you the ability to test, learn, and make an impact quickly.

They value work/life balance but believe in the power of in‑person collaboration, which is why this role is full‑time onsite at their Richfield, OH office.

They offer:

• Competitive salary.
• Full benefits (medical, dental, vision, life).
• HSA, PTO, 401k options.
• A mission‑driven, collaborative team, who enjoys having fun in and out of work.