- Oficina en Bogota
Description
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Senior Growth Manager – Direct to Consumer (DTC) is responsible for leading PayJoy’s digital acquisition strategy across key markets including Mexico, Brazil, and Colombia. This role drives scalable and profitable growth through performance marketing, funnel optimization, and cross-functional collaboration with Risk, Product, and Analytics teams. The position focuses on acquiring high-quality customers while optimizing CAC, improving conversion, and ensuring strong portfolio performance.
Responsibilities
Plan, launch, and optimize campaigns across multiple markets, testing creatives, audiences, and bidding strategies to maximize ROI and minimize CAC
Analyze performance using cohort-based metrics (LTV, CAC, payback, repayment), generating actionable insights and recommendations for continuous improvement
Partner closely with Risk and Analytics teams to ensure acquisition quality and alignment with credit performance metrics such as approval rate, delinquency, and repayment
Lead structured experimentation across the funnel, including creatives, landing pages, onboarding flows, and targeting strategies to improve conversion rates
Collaborate with Product and Engineering teams to enhance tracking, attribution, and measurement frameworks across digital channels
Develop localized growth strategies by market, adapting channels, messaging, and user journeys to country-specific dynamics
Contribute to PayJoy’s global growth playbook by sharing insights, best practices, and learnings across regions
Qualifications
Benefits
Additional Information
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
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