Head of Marketing en Creatr

Description

We are a fast-growing digital agency in the influencer and creator marketing space, managing a significant six-figure monthly advertising spend. Our marketing engine is already a high-performance machine, but we see a clear, data-backed opportunity to dramatically increase its profitability.

This is not a rebuild — it’s an optimization challenge.

We are looking for a world-class Head of Marketing to take control of our marketing engine and drive our monthly net profit to new heights. Your mission is to find and capture substantial six-figure gains in monthly profit by optimizing our existing spend and partnerships.

Key Metrics

• $719,118 monthly gross revenue
• $266,929 monthly marketing spend
• Primary spend focus: ~$216k/month across our main CPC channels
• Clear performance variance: best sources convert at 35% vs worst at <3%
• Affiliate channel performance: 2.86x ROAS with a large dormant partner base to
• reactivate

This is a role for a data-driven operator who gets excited by the numbers. You see a 10x performance variance between the best and worst-performing traffic sources and immediately know how to capitalize on it. You see a large network of dormant partners and a high-ROAS channel and see a clear path to immediate profit.

If you are a master of conversion rate optimization, a ruthless eliminator of wasted ad spend, and a savvy deal-maker, this is your opportunity to prove it on a massive scale and be rewarded handsomely for it.

The Compensation: Your Share of the Upside

We are looking for a partner in profit.

The compensation package is designed to heavily reward performance and includes a competitive base salary plus a significant, uncapped profit-sharing structure tied directly to the growth you generate.

Your success is our success, and your earnings will reflect that directly.

Your First 90 Days: Plan & Profit Targets

This role is measured on net profit uplift — not vanity metrics.

We already see clear, data-backed profit levers. Your job is to execute decisively and unlock them. Below is the structured 90-day sprint you will own, with conservative minimum targets.

Days 1–30: Audit & Quick Wins

Target: +$20k–$40k/month net profit uplift

• Audit primary CPC channels (creative, funnel, performance gaps)
• Map conversion rates and isolate inefficiencies
• Reallocate the first $20k in wasted CPC spend
• Reactivate dormant affiliate partners
• Implement immediate, high-ROI optimizations

Focus: precision, speed, fast profit recovery.

Days 31–60: Optimization

Target: +$50k–$90k/month net profit uplift

• Scale winning creatives, cut low-conversion spend
• Compress time-to-profit on CPC channels
• Begin structured recruitment of new affiliate partners
• Shift the first $30k/month from slower CPC to higher-margin affiliate traffic

Focus: strengthen what works, eliminate drag.

Days 61–90: Scale

Target: +$100k–$140k/month net profit uplift

• Deliver a measurable conversion lift across the funnel
• Onboard 15+ high-value affiliates
• Shift $50k+ total budget from CPC to affiliate channel
• Document optimization playbooks and build scalable systems

Focus: controlled scale and repeatable growth.

The Four Profit Levers

All uplift comes from:

• Increasing funnel conversion rates
• Cutting CPC waste and accelerating payback
• Reactivating and expanding the affiliate channel
• Reallocating budget toward higher-margin, faster-profit sources

These are conservative minimum targets. If you outperform them, compensation is structured to reward it directly.

After 90 days, your mandate shifts to sustained, long-term profit growth and channel expansion — building a marketing engine that compounds month over month.

Your Core Responsibilities

• Conversion Rate Optimization: Own the full marketing funnel. A 1% improvement in our lead-to-customer conversion rate adds over $50,000 to our monthly profit.
• CPC Spend Optimization: Manage our $200k+/mo CPC budget with an iron fist. A 10% reduction in waste adds over $20,000 to our monthly profit.
• Affiliate Network Optimization: Revitalize and grow our affiliate program. Reactivating dormant partners and recruiting new ones is projected to add over $60,000 to our monthly profit.
• Channel Mix Shift: Strategically reallocate budget from slower, margin-poor channels to our instant-profit affiliate program, adding $35,000+ to our monthly profit.

Requirements

Who You Are

• A seasoned performance marketer with 5–7+ years of experience and a proven track record of driving measurable profit growth
• A master of CRO, with demonstrated experience in A/B testing, funnel optimization, and landing page strategy
• An expert in managing large-scale CPC campaigns ($100k+/month) on platforms like Google, Facebook, and other native ad networks
• A skilled negotiator and relationship builder who can close deals with new affiliate partners and revitalize existing relationships
• A data-driven decision-maker who lives in the numbers and can clearly articulate the story they tell
• Based in a Tier 1 country with fluent English and the ability to operate at a business-owner level