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Director, Global Sales Development en Cloudinary

Cloudinary · San Jose, Estados Unidos De América · Hybrid

CRM

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Description

We are looking for a senior Sales Development leader to own the quality, efficiency, and scalability of SDR-sourced outbound pipeline. This role reports to the SVP of Marketing and is responsible for building predictable, high-conversion ARR, not just activity or meeting volume. You will lead a global SDR organization through disciplined qualification and tight alignment with Sales on pipeline acceptance and conversion.

This is a hands-on leadership role for someone who has redesigned SDR models, not just scaled them, and who is comfortable operating in environments where pipeline quality, rep productivity, and economic efficiency matter more than raw counts.

You must be willing to work out of our San Jose office 3 days a week and travel internationally as needed.

Responsibilities:

  • Own quarterly and annual SDR-sourced pipeline ARR targets, with clear accountability for conversion quality and deal-size mix.
  • Lead and evolve a global SDR organization with a focus on productivity per rep, qualification rigor, and sustainable throughput.
  • Partner with GTM Ops, Sales leadership to define and enforce sales acceptance criteria, including disqualification standards.
  • Collaborate with Marketing to align inbound, outbound, and product-led signals into intent-weighted SDR motions.
  • Redesign SDR coverage, segmentation, and routing to support higher win-rate segments
  • Own forecasting, capacity planning, and performance modeling in partnership with RevOps, including pipeline per SDR and ARR efficiency metrics.
  • Continuously evolve the SDR playbook, including messaging, sequencing, tooling, and AI-assisted workflows, to drive measurable gains in productivity.
  • Develop SDR managers as operators who understand pipeline economics, not just coaching and activity management.

    • About you:

  • You must be willing to work out of our San Jose office 3 days a week and travel internationally as needed.
  • 5+ years leading global SDR teams in B2B SaaS, including experience designing teams to improve efficiency and conversion.
  • Demonstrated success driving high-quality pipeline in multi-product, multi-segment sales environments.
  • Strong command of pipeline economics, including deal-size mix, win-rate dynamics, and SDR cost efficiency.
  • Hands-on leader who can move between strategic modeling and frontline coaching.
  • Deep experience with modern sales development tooling (Outreach, Gong, CommonRoom, CRM, intent data, AI SDR workflows) and a track record of using technology to build efficient pipeline.

    • Additional Information

    #LI-BP1
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