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Customer Community & Marketing Specialist en Appzen

Appzen · Pune, Indien · On-site

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Description

AppZen is the leader in autonomous spend to pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates existing accounts payable, expense, and card workflows to read, understand, and make real time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.

About the Role:

  • You'll be the day-to-day driver of our Zendesk customer community and the operational backbone of our customer marketing programs. This role is about creating connections - between customers, between customers and our product, and turning those relationships into advocacy and pipeline.

    • Key Responsibilities:

  • Community Management: Own our Zendesk Community - moderate discussions, surface insights, plan engagement activities. Develop announcements, guides, and updates to inform customers about new product features, webinars, speaking opportunities, and ways to participate as AppZen advocates. Capture customer feedback and translate it into recommendations for Product and Marketing. Track and report on community engagement, sentiment, and participation metrics, making informed suggestions for how to increase activity over time
  • Customer Advocacy Programs: Manage G2 and Gartner Peer Insights review programs - coordinate outreach, monitor submissions, and identify opportunities to strengthen our presence on both platforms. Identify compelling customer success stories and campaign themes from community conversations to inform Marketing's expansion-focused email initiatives. Coordinate Zoom webinar logistics including setup, promotional messaging, registration monitoring, live engagement tracking, and post-event coordination with Sales and CS teams

    • Required Skills & Experience:

  • 4-6 years in community management or customer marketing, building engagement programs, and collaborating across Product, Marketing, and CS teams. Hands-on experience with Zendesk Community, HubSpot, and Zoom. Strong project management skills with the ability to stay organized, work proactively, and manage multiple priorities simultaneously. Strategic communications or content marketing background with writing skills to transform customer feedback into compelling stories. An analytical mindset with comfort tracking metrics and using data to inform decisions
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