Customer Growth & Lifecycle Analyst (LATAM)  en Hotmart (EN)

The Mission

At Hotmart, we don’t just have clients; we have creators building the future of the creator economy. As our Growth Lifecycle Analyst, you won't just "manage" a list; you will build the machine that turns behavioral data into hyper-segmented triggers, high-energy webinars, and scalable retention engines. We are looking for a growth-obsessed Analyst to own the journey of our high-potential scaled creators. 

Why this role is unique:

You are the Architect of the "One-to-Many" strategy. You sit at the intersection of Data, Marketing, and Customer Success, with the freedom to experiment, fail fast, and scale what 

What You’ll Actually Do

• Crack the Code: Dive deep into behavioral signals and tool usage. You are looking for the "Aha!" moments that lead to growth and the friction points that lead to churn.
• Build the Scalable Engine: Design and launch scalable "one-to-many" initiatives—think high-impact webinars, automated workshops, and strategic mentoring—that deliver massive value without 1:1 friction.
• Growth Hacking Retention: Run continuous "test-and-learn" cycles. You’ll form hypotheses, run experiments, and measure everything to optimize the customer journey based on GMV impact.
• Narrative Architecture: Partner with PMM to craft scripts and communications that don't just "inform" but move people to action.
• Cross-Functional Influence: Act as the bridge between CRM, Data, and Product to ensure our automated workflows are world-class. 

Who You Are

• Data-Obsessed: You don’t make a move without a spreadsheet or a dashboard. You translate "trends" into "tactics".
• Tactical Executioner: You are a "doer." You can think big but are equally happy getting your hands dirty in Salesforce to make things happen.
• A Growth Experimenter: You have "test-and-learn" in your DNA. You are comfortable with ambiguity and obsessed with finding the most efficient way to solve a problem.
• An Engaging Communicator: You can command a virtual room. You have the charisma to get creators excited and the clarity to explain complex tools simply.
• Tactically Tech-Savvy: You’ve mastered CRMs (Salesforce) and automation tools.

What We’re Looking For

• Experience: Proven track record in Customer Success, Growth, or Product Marketing where you’ve managed scaled operations.
• Tech Stack: Advanced Excel/Sheets is a must. Proficiency with CRMs (Salesforce is a plus) and automation tools is your playground.
• Communication: Exceptional writing skills and the ability to command a room (or a Zoom).
• Language: Fluency in English is required.

How we measure success in your role

• GMV Retention and growth: Keep our creators in love and growing. 
• Tool Adoption: Turning "users" into "power users".
• Portfolio Coverage: Increasing the percentage of the "Non-Book" that is actively engaged by your initiatives.

Why work at Hotmart

Hotmart is an all-in-one platform designed to host and sell digital products. The company has been developing innovative solutions for the digital market for over 13 years and is proud of its Brazilian roots. By helping people learn, teach and start an online business, Hotmart hopes to take its mission across the globe, empowering people to live their passions.

Hotmart is part of Hotmart Company, a global tech group headquartered in The Netherlands, with over 1,800 employees in 7 countries. The company has been backed by our clients and investors like GIC, General Atlantic, and Kees Koolen, founder of Booking.com.

All our job opportunities are open to people with disabilities.

We’d love to have your talent on our team.