Performance Marketing Lead (Pilot) en Careers at Eucalyptus

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.

Our Growth Story:

• 130% YoY revenue growth and 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
• Scaled to over 100,000 monthly active patients across our weight-management program.
• Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
• Tailored our offering to over 5,000 patients in Germany and Japan

About Pilot

Pilot is redefining men’s health in Australia.

We started by helping men tackle hair loss and erectile dysfunction without the awkward doctor’s visit. Today, Pilot provides treatment and support across sexual health, mental health, sleep, weight management, and preventative care — all through an easy, judgment-free online platform.

Our mission: to make it normal for men to talk about their health and take action early. We’ve delivered over 500,000 consultations, built strong trust across the country, and we’re just getting started.

About the role (What you’ll be doing)

You’ll lead the performance engine driving Pilot’s growth — building, testing, and scaling paid campaigns that turn insight into impact. From Meta to YouTube and every channel in between, you’ll know what works, why it works, and how to make it work harder.

This is your shot to take Australia’s leading men’s health brand to the next level — delivering performance that moves the needle and growth that lasts.

In this role, you will: 

• Own the strategy and performance of paid media campaigns while ensuring best-in-class execution across Meta, Google, YouTube, TikTok, and emerging platforms.
• Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements.
• Lead analysis and reporting of campaign performance to drive data-backed decisions and continuous optimisations.
• Identify the highest-impact levers across creative, targeting, post-click experience, and algorithmic optimizations - execute experiments to drive performance.
• Leverage data, patient insights, and industry trends to write and manage creative briefs.
• In collaboration with senior stakeholders, develop and champion growth marketing strategies that influence cross-functional teams including creative, product, and analytics.
• Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company.
• Make channel, campaign and ad set allocation decisions by triangulating first party blended and attributed data sources
• Conduct analysis of ad creative to identify key variables that impact performance and guide subsequent briefs using this insight

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Be an owner - Equity for everyone means you share in our success.
• Work where well-being matters - Experience catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, to health, professional development, and personal days, Whoop membership, and our Employee Assistance Program.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.