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Associate Product Marketing Manager (Retail) en Vesync

Vesync · Tustin, Estados Unidos De América · On-site

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Description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:
levoit.com | cosori.com | etekcity.com

The Opportunity:

The Associate Product Marketing Manager (APMM) supports retail and channel execution across assigned categories. This role leads small-scale retail programs, analyzes shopper and retail performance data, and contributes to pricing, assortment, and promotional decisions. APMM begins owning retail activities for a defined portion of the portfolio while learning to coordinate with Sales, Creative, and Marketing Execution teams to drive in-store performance. 

What you will do at VeSync:

  • Strategy 
  • Lead product assortment strategy across SKUs, bundles, and price bands by channel to maximize velocity and minimize retailer conflict. 
  • Develop channel strategies that translate consumer insights, retailer dynamics, and competitive data into actionable growth plans. 
  • Define regional commercial frameworks that guide pricing, promotions, and assortment decisions. 

  • Commercial
  • Execute commercial activities that drive retail success, including assortment planning, channel-specific pricing, promotional guardrails, and retailer line reviews. 
  • Shape pricing and commercial playbooks that enable Sales and NAMs to win shelf space and increase profitability. 
  • Drive promotional excellence through budget planning, activation timing, ROI assessments, and in-store optimization. 

  • Cross-functional Partnerships
  • Collaborate with National Account Managers, Creative Services, and Marketing Execution to ensure alignment on sell-in stories, channel activation, and retail growth plans. 
  • Serve as the primary marketing partner for retail account teams, providing data-driven recommendations and readiness materials. 
  • Guide cross-functional teams through category and retailer performance insights to inform go-forward strategy. 

  • Retail Product Assortments
  • Monitor SKU-level performance and weekly retail trends to identify early signals and anomalies.
  • Recommend basic SKU additions or deletions based on productivity thresholds.
  • Execute assortment updates for smaller categories or lower-volume channels (not full-category ownership).

  • Identify Retail Growth Opportunities
  • Conduct routine store checks, shelf audits, and competitive observations to identify visibility or availability gaps.
  • Flag emerging opportunities and present simple, data-supported hypotheses for growth.
  • Propose limited-scale pilots (e.g., single-retailer tests), with guidance from senior PMMs.

  • Retail Product Pricing & Channel Strategy
  • Support retail price monitoring across accounts, including competitive tracking and discrepancies.
  • Recommend minor price adjustments for assigned SKUs or smaller retailers (not portfolio pricing strategy).
  • Lead pricing reviews only for predefined, lower-priority accounts.

  • Win Retail Shelf Placement (Sell-In)
  • Draft foundational sell-in slides, competitive snapshots, and shopper insights sections for NAMs.
  • Participate in retailer meetings as a supporting contributor, not a strategic lead.
  • Co-present or pitch only to smaller channels or emerging accounts under guidance.

  • In-Store Commercial Strategy (Sell-Out)
  • Track and document store-level execution quality, gathering photos, compliance data, and shopper observations.
  • Recommend tactical merchandising improvements (e.g., shelf tags, facings, promo signage).
  • Manage execution of localized or small-scale in-store campaigns (not large account activation strategy).

  • Own All In-Store Promotions & Activities
  • Manage promo timelines and ensure assets and deliverables are completed on schedule.
  • Coordinate with agencies on resizing, versioning, and basic creative adaptations.
  • Execute minor promotional activities for specific SKUs, small categories, or regional accounts.

  • Drive Retail Launch & In-Store Packaging Readiness
  • Support packaging fit checks, translation reviews, and pre-production approvals.
  • Validate on-shelf appearance through photos, retailer feedback, and early execution checks.
  • Lead readiness only for assigned SKUs, supporting senior PMMs on major launches.

    • What you bring to the role:

  • Bachelor’s degree in Marketing, Business, or related field 
  • Up to 4 years in product marketing, retail marketing, category management, or channel strategy. 
  • Comfortable working with retail data and interpreting basic insights. 
  • Strong organizational skills and attention to detail. 
  • Ability to collaborate effectively with Product Group, GTM, Sales, Creative Services, Operations, Marketing, and Project Management teams. 

    • Successful Candidate Attributes

  • Reliable execution of downstream tasks with high accuracy and attention to detail. 
  • Demonstrates growing skill in applying data to recommend basic pricing, assortment, or promotional actions. 
  • Builds strong working relationships with Sales and cross-functional partners. 
  • Shows the ability to grow into managing larger categories, accounts, or launches. 

    • Location:

  • This is an on-site, office-based role in Tustin, CA.

    • Salary:

  • Starting at $88k Annually

    • Perks and Benefits:

  • 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
  • 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
  • Free Gym Membership
  • Generous PTO policy + paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Fully stocked kitchen
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