VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
The Sr. Product Marketing Manager owns key product retail channels and drives category growth in the assigned regions. This role leads cross-functional planning to win at retail by shaping product assortments, pricing architecture, promotional strategies, and sell-in narratives. The role defines commercial strategies for the region, partnering closely with Sales, Creative, and Marketing Execution teams to secure shelf placement, maximize velocity, and elevate in-store performance.
What you will do at VeSync:
Strategy
Lead product assortment strategy across SKUs, bundles, and price bands by channel to maximize velocity and minimize retailer conflict.
Develop channel strategies that translate consumer insights, retailer dynamics, and competitive data into actionable growth plans.
Define regional commercial frameworks that guide pricing, promotions, and assortment decisions.
Commercial
Execute commercial activities that drive retail success, including assortment planning, channel-specific pricing, promotional guardrails, and retailer line reviews.
Shape pricing and commercial playbooks that enable Sales and NAMs to win shelf space and increase profitability.
Drive promotional excellence through budget planning, activation timing, ROI assessments, and in-store optimization.
Cross-functional Partnerships
Collaborate with National Account Managers, Creative Services, and Marketing Execution to ensure alignment on sell-in stories, channel activation, and retail growth plans.
Serve as the primary marketing partner for retail account teams, providing data-driven recommendations and readiness materials.
Guide cross-functional teams through category and retailer performance insights to inform go-forward strategy.
Retail Product Assortments
Review retail SKU productivity and identify gaps or redundancies.
Define channel-specific product assortments based on performance, shopper insights, and retailer strategy.
Approve assortment optimization proposals for key accounts and regions.
Identify Retail Growth Opportunities
Analyze retail sales trends, category-share shifts, and competitive performance.
Identify priority growth accounts and new channel expansion opportunities.
Build business cases to support growth initiatives and retailer-specific programs.
Retail Product Pricing & Channel Strategy
Recommend retail pricing tiers to maintain competitive positioning and margin health by working with GTMs, Upstream PMMs, and PMs.
Develop channel-specific pricing strategies that reflect shopper behavior and retailer requirements.
Finalize pricing playbooks to guide NAMs, sales teams, and finance teams
Win Retail Shelf Placement (Sell-In)
Coordinate sell-in activities with NAMs and Sales leads, providing marketing rationale and category insights.
Present category recommendations during retail line reviews and strategic business meetings.
Lead major account sell-in reviews and support Sales in securing premium shelf placement.
In-Store Commercial Strategy (Sell-Out)
Review the impact of in-store merchandising, launch displays, and promotional activations.
Optimize cross-retailer activation to ensure cohesive product communication and velocity uplift.
Approve sell-out strategy by channel, ensuring consistency with pricing and assortment plans.
Own All In-Store Promotions & Activities
Manage retail promotion budgets across key accounts.
Evaluate activation ROI and make recommendations for optimization.
Approve annual retail campaign plans including promotions, seasonal activations, and in-store messaging.
Initiate and lead packaging rollout plans with Creative, Sales, and Operations to ensure timely in-store availability and maintain on shelf competitiveness.
Confirm on-shelf readiness, including displays, merchandising materials, and packaging transitions.
Approve final in-store display execution for major launches and seasonal programs.
What you bring to the role:
Bachelor’s degree in Marketing, Business, or related field
Up to 8-10 years in product marketing, retail marketing, category management, or channel strategy.
Strong understanding of retail dynamics including pricing, assortment, merchandising, and promotional levers.
Demonstrated ability to partner with Sales, especially NAMs, to influence retailers and drive shelf wins.
Strong analytical skills and high comfort with retail data (POS, syndicated data, retailer dashboards).
Exceptional communication, storytelling, and cross-functional leadership skills.
Successful Candidate Attributes
Drives retail velocity and account growth through assortment, pricing, and promotional excellence.
Builds strong, trusted partnerships with NAMs and Sales teams.
Operates as the regional commercial strategist, elevating insights into actionable retail plans.
Ensures consistent in-store presence and competitive on-shelf execution across accounts.
Influences retailer decisions with compelling, insight-led sell-in stories.
Location:
This is an on-site, office-based role in Tustin, CA.
Salary:
Starting at 150K Annually
Perks and Benefits:
100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
Estas cookies son necesarias para que el sitio web funcione y no se pueden desactivar en nuestros sistemas. Puede configurar su navegador para bloquear estas cookies, pero entonces algunas partes del sitio web podrían no funcionar.
Seguridad
Experiencia de usuario
Cookies orientadas al público objetivo
Estas cookies son instaladas a través de nuestro sitio web por nuestros socios publicitarios. Estas empresas pueden utilizarlas para elaborar un perfil de sus intereses y mostrarle publicidad relevante en otros lugares.
Google Analytics
Anuncios Google
Utilizamos cookies
🍪
Nuestro sitio web utiliza cookies y tecnologías similares para personalizar el contenido, optimizar la experiencia del usuario e indvidualizar y evaluar la publicidad. Al hacer clic en Aceptar o activar una opción en la configuración de cookies, usted acepta esto.
Los mejores empleos remotos por correo electrónico
¡Únete a más de 5.000 personas que reciben alertas semanales con empleos remotos!
