Global Marketing Communications Specialist (m/f/d) en A2MAC1

Description

Group Activity

A2MAC1 is the leading provider of automotive benchmarking and data analytics worldwide.

Our solutions help OEMs and suppliers understand their competitive landscape, accelerate development, and make better strategic decisions based on reliable, structured, and actionable insights.

Through our digital platforms, data services, consulting expertise, and AI-driven solutions, A2MAC1 supports the world’s top automotive players.

With 700+ employees across Europe, Asia, and North America, A2MAC1 continues its strong growth, driven by innovation and customer success.

Description

We are seeking a Global Marketing Communications Specialist to strengthen A2MAC1’s global brand presence by driving impactful communication initiatives across digital, media, and partner channels. This role plays a key part in shaping and amplifying A2MAC1’s global messaging, ensuring consistent brand positioning, and supporting awareness and engagement through coordinated communication strategies.

In this role, you will manage and optimize A2MAC1’s global digital presence, lead storytelling and content creation efforts, support campaign execution, and collaborate closely with global and regional marketing teams. This position is central to our global marketing ecosystem and reports directly to the Global Director of Marketing.

Key Responsibilities

Global Communications & Brand Positioning

• Develop and execute integrated global communication initiatives to strengthen A2MAC1’s brand visibility and positioning.
• Ensure consistency of brand messaging, tone of voice, and visual identity across all communication channels and regions.
• Collaborate with global and regional marketing teams to align communication strategies with business priorities.

Digital Presence & Social Media Management

• Manage A2MAC1’s LinkedIn presence, including strategy, content creation, thought leadership initiatives, and campaign coordination.
• Oversee the planning, execution, and optimization of LinkedIn paid campaigns supporting global and regional initiatives.
• Monitor digital performance, engagement, and reach to continuously improve content impact.
• Partner closely with Regional Marketing to ensure alignment across all digital channels.

Website & SEO Management

• Oversee the management and evolution of A2MAC1’s website to ensure alignment with key messages, product positioning, and brand identity.
• Coordinate and produce website content, including thought leadership pieces, in collaboration with internal stakeholders.
• Implement SEO best practices to enhance visibility and drive organic traffic in key markets.

Content Creation & Thought Leadership

• Create, adapt, and distribute high-impact content (articles, blog posts, videos, presentations) to support brand awareness and global campaigns.
• Collaborate with marketing colleagues and internal experts to develop compelling communication materials.
• Ensure all content aligns with A2MAC1’s global messaging strategy and resonates with target audiences.

Key Measures & Success Indicators

1. Brand awareness & visibility (e.g., LinkedIn qualitative & quantitative performance)
2. Digital & content performance (e.g., website and campaign metrics)
3. Content creation & collaboration effectiveness

Requirements

Professional Background

• 3–5 years of experience in B2B marketing, ideally in external communication or marketing communications.
• Strong experience with LinkedIn management (organic + campaign), website content management, and SEO.
• Experience working in global organizations with diverse stakeholders.
• Familiarity with complex B2B product portfolios.
• Background in automotive and/or SaaS is a plus.

Skills & Abilities

• Strong website content management skills (WordPress experience is a plus).
• Deep expertise in LinkedIn organic communication & campaign management.
• Excellent content writing, storytelling, and editorial skills.
• Experience with basic graphic creation tools (e.g., Canva).
• Creativity, strategic thinking, and ability to produce original ideas.
• Excellent written and verbal communication skills in English; additional languages are a plus.
• Strong stakeholder management skills and ability to collaborate cross-functionally.