Senior Product Marketing Manager (FTC 12 months) en Tipalti

We are seeking a dynamic and strategic Senior Product Marketing Manager to join our marketing team for a 12 month FTC (Fixed Term Contract), to support/run our Mass Payments. Reporting to the Head of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Mass Payments product.

Why join Tipalti?

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 3000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. 

In this role, you will be responsible for:

Product Strategy and Go-to-Market (GTM):

• Maintain a deep understanding of mass payments target customer characteristics, needs and pain points through regular customer, prospect, partner, analyst, sales interactions, and industry research.
•  Work closely with the product management team to gain a deep understanding of the Mass Payments product roadmap and act as the voice of the customer.
• Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
•  Collaborate with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
• Analyze product usage trends to share with  product development, product pricing , content creation, and sales collateral to accelerate the sales pipeline.

Messaging and Positioning:

• Utilize your in-depth understanding of our target audience's needs and competitive landscape to create a compelling narrative for our products and services.
• Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
• Partner with Tipalti’s Marketing teams to determine optimal routes to market and leverage data for marketing optimization.
  
  

Sales Enablement:

• Become the subject matter expert for our Mass Payments product, develop and deliver sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.
• Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, SEO, content marketing, events, webinars, social media, and PR efforts.

About you 

Requirements:

• 7+ years of professional experience, including some experience of SaaS B2B product marketing experience within fintech
• Bachelor's degree or equivalent experience.
• Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.
• Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
• Proficiency in positioning and messaging for high-tech, SaaS, and cloud solutions.
• Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing, with a portfolio ready to share
• Critical thinking skills and a curious mindset for business and market analysis.
• Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive alignment and ensure successful execution.
• Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
• Self-motivated and capable of setting your own direction.

Desired criteria

• Prior experience in Payments/ Mass Pay/Digital Economy sectors such as Creator Economy, Marketplaces & Gig Economy (e.g., Affiliate Advertising, eSports, Gaming, etc.) is preferred but not essential

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