CMI Lead, Wellbeing Collective International en Unilever

Role Title: CMI Lead, International

Work Level: 2B

Location: 100VE London

About the Wellbeing Collective and International Expansion

Unilever has set out the bold ambition to be the world’s leading wellness organization. Our Wellbeing Collective (WBC) has bold ambitions to be a leader in the industry, driven by a portfolio of Wellbeing and Lifestyle brands. Over the past 5 years Unilever has acquired 7 brands that embody the Wellbeing purpose of health as a lifestyle pursuit. This portfolio includes Equilibra, Olly, Smarty Pants Vitamins, Liquid IV, Welly, Onnit, and Nutrafol.  In addition to growing these brands in the US, the Wellbeing collective is looking to expand the brands into global markets. Our International Expansion organization focuses on scaling our largest brands (Liquid IV, OLLY, and Nutrafol) across key international clusters. Today we have launched and are present in more than 7 markets, with plans for further expansion.  Our teams operate like a Start-up within Unilever: we operate in a way which is truly agile, ambitious, and deeply entrepreneurial. We’re building global scale with local intimacy, moving fast, and shaping the future of wellness worldwide.

Successful candidates for Wellbeing International Expansion are bold thinkers, high-ownership doers, and door-openers with an unstoppable can-do mindset!

Purpose of the Role

The CMI Lead, International Expansion is the strategic growth engine behind our global market and innovation expansion. This role will build, own, and scale the insights capability that fuels our international strategy, innovation pipeline, and local market execution. You’ll work in close partnership with the Global Innovation & Operations Lead (Innovation pipeline, NPD, global market entry strategy) and Cluster General Managers (e.g., LATAM, EU, APAC) to turn insight into impact — shaping where we go, how we enter, and how we win. This is a unique opportunity to build the CMI muscle of a global wellness challenger, driving growth through consumer obsession, sharp foresight, and commercial impact.

Key Responsibilities

1. Fuel Innovation and Market Expansion with Insight

• Act as the CMI business partner to the Global Innovation & Operations Lead for Liquid I.V., ensuring innovation and NPD decisions are grounded in deep consumer understanding and market opportunity.

• Shape market-entry strategies through foresight and market landscaping, identifying growth spaces, consumer need states, and whitespace opportunities.

• Lead consumer testing strategies for new propositions, claims, pack/price architectures, and brand positioning.

2. Enable Cluster GMs to Win in Market

• Partner closely with cluster GMs (e.g., LATAM, EU, APAC) to translate global strategy into locally relevant insight playbooks, ensuring sharp, insight-led execution.

• Provide demand signals, consumer behaviour shifts, and retail landscape intelligence to shape marketing and commercial plans at cluster level.

• Build scalable tools, frameworks, and dashboards to enable local teams to act fast with confidence.

3. Build Future Foresight Capability

• Lead category foresight work across hydration, wellness, and functional nutrition — identifying early signals, new consumer rituals, and emerging channels.

• Integrate social listening, trend analysis, and external partnerships to stay ahead of where consumers are going, not just where they are.

4. Drive Business Performance Insights

• Synthesize in-market performance (sales, share, distribution, penetration, pricing) with consumer and shopper insights to shape both strategy and action.

• Lead tracking and reporting for launches and key brand moments, delivering insights that sharpen execution and inform global playbooks.

5. Champion an Insight-First Culture

• Build and scale best-in-class global CMI practices to enable lean, agile, insight-driven decision making.

• Partner across functions — Marketing, CD, R&D, Finance, Supply Chain — to embed insight upstream in decision making, not just downstream.

Qualifications & Experience

• Established and proven experience in consumer insights, analytics, strategy, or consulting; CPG experience preferred.

• Proven track record translating data and trends into actionable strategy.

• Strong background in innovation insights, market landscaping, foresight, and performance analytics.

• Experience working in or supporting global/regional businesses with multiple markets or clusters.

• Familiarity with syndicated data, custom research (quant & qual), and social listening tools.

• Comfortable working in fast-moving, high-ambiguity environments.

Mindset for Success

• Consumer Obsessed: You bring people to the centre of every decision.

• Strategic Operator: You can zoom out to shape strategy and zoom in to build and execute.

• Builder Mentality: You thrive in white space and love building things from scratch.

• Collaborative Partner: You influence without authority and create momentum across functions and geographies.

• Commercially Savvy: You understand how insight drives real business outcomes.

• Agile & Curious: You’re always learning, adapting, and moving fast.

Impact

This is not a back-office insights role. This is a seat-at-the-table growth driver role. You will:

• Power global innovation and NPD pipeline decisions

• Equip regional GMs with the insight edge to win locally

• Shape foresight and strategic bets for new markets

• Help transform WBC into a global wellness powerhouse

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).