Sr Media Effectiveness Analyst - Overland Park, KS en Colgate-Palmolive
Colgate-Palmolive · Overland Park, Estados Unidos De América · Onsite
- Senior
- Oficina en Overland Park
Job Description
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.
Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.
We are seeking a Senior Media Effectiveness Analyst who will be responsible for driving transformational analytic capabilities, and enabling robust business performance. In this role you will support and enable the Marketing and Media Effectiveness (MME) roadmap. You will handle the project management of major MME studies, coordinating between agency partners and internal stakeholders to ensure a seamless process. You will need to have a good understanding of Syndicated, Media and POS data to identify and troubleshoot data issues. You must also have some understanding of Advanced Analytics methodologies and paid media strategies to translate Analytics reports into insights. You must have intellectual curiosity and an attitude to learn.
What You Will Do:
End to end Media Analytics project management, particularly Commercial Mix Modelling (CMM).
Coordinate with external 3rd party vendors and internal support teams to ensure the data inputs into the Analytic model are available and correct.
Pulling data and maintaining enterprise dashboards including educating against insights to inform media and marketing teams
Translate Advanced Analytics outputs into insights and implications to the business
Gain knowledge of our product categories and learn about new and emerging digital media data streams and Analytic methodologies
Job Category
Minimum Education Required
City*
Additional Qualifications/Responsibilities
Bachelor's Degree
5+ years supporting Analytics teams
Understanding of paid media data, syndicated data sources and panel data
Comfortable working/pulling from multiple datasets and combining information in a visually appealing manner
Ability to manage Analytics projects from end to end
Ability to translate Analytics data to insights and implications
Strong organization skills, attention to detail
Demonstrate curiosity, have a growth mindset and a can-do attitude
Strong communication, interpersonal and critical thinking skills. Ability to communicate with all levels of stakeholders
Preferred Qualifications:
Specializations in Business, Data Analytics, Computer Science or any related field
Compensation and Benefits
Salary Range $95,000.00 - $115,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.