Director of Marketing en H-E-B

The Director of Marketing will lead our targeted marketing, developing and executing data-driven marketing strategies to ensure best in class customer loyalty and retention through personalized offers and communications.

Essential functions / process responsibilities include the following:

• Lead the vision, planning, development, and execution of customer engagement, loyalty, retention and growth across targeted channels
• Leverage analytics and customer insights to identify and execute innovative programs that increase customer growth and engagement
• Develop segmentation and customer journey strategies that deliver personalized marketing programs
• Evaluate market trend research and trade agreement proposals
• Develop and implement promotional communications, loyalty, coupon and offer strategy
• Own the targeted marketing budget and seek opportunities to use it more effectively
• Track and analyze KPIs and campaign results to provide actionable insights and recommendations
• Contribute to a collaborative, team-oriented attitude - knows how to lead and follow
• Create and maintains strong relationships with merchant team and store teams
• Maximize and coaches a strong team of marketing partners