Digital Strategist en Carle Health

Overview:The Digital Strategist is responsible for all corporate communication platform-related activity including updates, ongoing optimization, training, troubleshooting and UX/UI innovation. Works with vendors and internal teams to oversee technical interfaces related to the company's communications platform / Content Management System (CMS). Implements best practices to maximize platform functionality to best support communication needs. Responsible for maintaining mobile responsiveness and visual accessibility for corporate communications content deployed from the platform. Works with vendors and internal teams for analytics behavioral tracking, data layer execution, and ensures analytics are working properly. Leads training on the communication platform works directly with Corporate Communications leadership for strategy development and deployment for all areas of the organization.Responsibilities:Serves as platform administrator and performs day-to-day functional management.Serves as main technical support contact to troubleshoot technical issues and coordinates with platform vendor for resolution.Works with vendor for ongoing back-end maintenance and front-end optimizations for maximized platform performance.Leads training on the CMS platform and coordinates governance committee activity.Constantly seeks to innovate through a mobile first mindset providing suggestions and feedback using analytics and user behavioral tools.Works collaboratively with communications, marketing and creative teams, Digital Solutions team and IT as appropriate to understand future needs and digital marketing strategies and tactics as they relate to business KPIs.Works with Corporate Communications leadership and organizational leadership on web governance and web project prioritization to align with organizational needs.Provides feedback and suggestions for creative assets for web UX/UI best practices.Creates and maintains a digital/web dashboard of platform metrics and KPI’s.Delivers weekly, bi-weekly, monthly, and quarterly reporting for platform optimization, web analytics, and heatmapping / behavioral analytics depending on business needs.Monitors platform stability including uptime, links, images, and all other associated website UX is working as intended.Assists with multimedia optimization.Qualifications:Certifications: , Education: , Work Experience: Website development; Marketing/Advertising/CommunicationsCarle Health Company Overview:

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Discover the job, the career, the purpose you were meant for. The supportive and inclusive team where you can thrive. The place where growth meets balance – and opportunities meet flexibility. Find it all at Carle Health.

 

Based in Urbana, IL, Carle Health is a healthcare system with nearly 16,600 team members in its eight hospitals, physician groups and a variety of healthcare businesses. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet® designations, the nation’s highest honor for nursing care. The system includes Methodist College and Carle Illinois College of Medicine, the world’s first engineering-based medical school, and Health Alliance™. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health.

 

 

 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: [email protected].

Salary Range:The compensation range for this position is $28.82per hour - $49.57per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model. Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits. Solicitar ahora