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Head of Partnerships en BM Digital

BM Digital · New York, Estados Unidos De América · Onsite

450.000,00 US$  -  450.000,00 US$

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About Us

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

  • A creator marketplace managing over 80,000 influencer partnerships monthly
  • An AI-powered platform to streamline discovery, outreach, and whitelisting
  • Proven playbooks in influencer marketing, paid media, performance creative, and CRO
     

We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

To accelerate our next phase of growth, we’re hiring a Head of Partnerships to build and own a scalable ecosystem of revenue-producing relationships.

Role Overview

The Head of Partnerships is responsible for creating, growing, and managing a high-impact partner ecosystem that brings qualified e-commerce leads into the pipeline and builds long-term, mutually beneficial revenue opportunities. This leader will establish partnerships with agencies, platforms, technology providers, influencers, affiliate networks, consultants, and brands serving a similar ICP.

This is a senior, externally-facing role ideal for someone who thrives at:

  • building strategic alliances,
  • identifying shared ICP opportunities,
  • negotiating commercial deals,
  • driving co-marketing & co-selling motions,
  • and turning relationships into repeatable pipeline.

Your success will be measured by pipeline generated, partner-sourced revenue, and partnership retention.

Key Responsibilities

Partnership Acquisition & Strategy

  • Build and own the end-to-end partnership strategy aligned with revenue targets.
  • Identify high-value partners (agencies, consultants, tech platforms, publishers, influencer networks, VC/accelerators, communities) with congruent ICPs.
  • Evaluate fit, business case, integration opportunity, and revenue potential.

Partner Relationship Management

  • Develop commercial agreements including referral terms, rev-share, co-marketing commitments, and joint service offerings.
  • Maintain strong relationships with C-level and VP-level partner contacts.
  • Run quarterly business reviews to strengthen performance and accountability.

Pipeline & Revenue Impact

  • Drive a consistent stream of qualified e-commerce leads through partner channels.
  • Manage a partner pipeline dashboard (HubSpot preferred) with forecasting and attribution.
  • Collaborate closely with Sales to route, qualify, and accelerate partner leads to close.
  • Track partner-sourced ARR/MRR and contribution to revenue goals.

Co-Marketing & Co-Selling

  • Lead the creation of co-branded content, events, webinars, case studies, and playbooks.
  • Partner with Marketing to launch thought leadership with partner brands.
  • Develop a scalable “partner enablement” toolkit to help partners refer opportunities effectively.

Internal Collaboration

  • Work with Sales, Marketing, RevOps, and Client Services to ensure seamless partner integration.
  • Provide Sales with partner-specific value props, training, and deal support.
  • Partner with leadership to define category expansion opportunities and ecosystem growth.

Ideal Candidate Profile

Experience

  • 5–10+ years in Partnerships, Business Development, Channel Sales, or Strategic Alliances.
  • Proven track record building partnerships in:
    • e-commerce,
    • D2C,
    • paid social / performance marketing,
    • influencer marketing,
    • affiliate/CPA ecosystems,
    • tech platforms supporting e-commerce brands.
  • Experience with growth-stage or agency environments preferred.
     

Skills & Strengths

  • Strong network in D2C/e-commerce (marketers, founders, agency owners, tech partners).
  • Ability to develop commercial structures and negotiate win-win agreements.
  • Excellent communicator capable of leading C-suite partnership conversations.
  • Pipeline-oriented mindset with an obsession for measurable revenue impact.
  • Highly entrepreneurial, scrappy, and able to build while executing.

Success Metrics

This role is measured by its direct contribution to revenue growth, specifically:

  • Partner-influenced pipeline (monthly + quarterly)
  • Partner-sourced closed-won MRR
  • Partner onboarding, activation, and retention
  • Number and quality of strategic partner relationships
  • Co-marketing output and lead flow
  • Internal adoption of partner programs

Compensation

  • Total compensation: $450,000+ per year (base + performance bonuses + equity)
  • Performance-based bonus tied to partner-sourced revenue

Why Join Us

  • High-growth environment with the autonomy to build and scale a partner ecosystem from the ground up.
  • Direct access to the leadership team and influence over GTM strategy.
  • Opportunity to shape category positioning and ecosystem influence.
  • Work with exciting and fast-scaling brands across e-commerce and consumer categories.
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