Manager, Digital Marketing en Websteronline

At HSA Bank, we’re working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors. 

Are you ready to join us?

In this role, you'll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank’s Channel Marketing Team. You’ll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners and account holders experience value from our solutions. The ideal candidate will have 3-5 years of hands-on experience with advanced Salesforce Marketing Cloud capabilities, such as filtered data extensions, Journey Builder, and Automation Studio.

Job Summary:

In this role, you'll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank’s Channel Marketing Team. You’ll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners and account holders experience value from our solutions. The ideal candidate will have 3-5 years of hands-on experience with advanced Salesforce Marketing Cloud capabilities, such as filtered data extensions, Journey Builder, and Automation Studio.

Roles and Responsibilities:

• Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus)

• Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion

• Collaborate closely with cross-functional teams to align strategies with overall business objectives

• Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows

• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

• Maintain a rigorous and organized view of data, requirements, documentation, and experiences/communications we deliver across our key segments

• Identify new engagement strategies that fit within our objectives

Qualifications

• BA/BS degree or equivalent experience

• 3-5 years of hands-on experience designing, building, and executing dynamic and automated marketing programs with Salesforce Marketing Cloud, utilizing Email Studio, Automation Studio, and Journey Builder

• Proficiency in creating and managing advanced marketing campaigns, including intricate segmentation, personalization, and dynamic content

• Strong understanding of marketing best practices, data-driven decision-making, and customer journey optimization

• Understands and implements process-driven activities

• Proven experience in collaborating with cross-functional teams, including marketing, sales, and operations

• Excellent analytical skills with the ability to translate data into actionable insights

• Detail-oriented with strong project management and organizational skills

• Manage multiple projects with different deadlines

• Banking and Healthcare industry verticals are a plus, and experience working with multiple customer use-cases - both B2B and B2C – preferred

The estimated salary range for this position is $95,000USD to $100,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.

 

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Webster Financial Corporation and its subsidiaries (“Webster”) are equal opportunity employers that are committed to sustaining an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, national origin, ancestry, citizenship, sex, sexual orientation, gender identity and/or expression, physical or mental disability, protected veteran status, or any other characteristic protected by law.

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