Digital Media Tag Specialist en Accenture

What you’ll do:

• Perform proactive Tag/Feed Health audits and perform audits upon request

• Assist new and existing advertisers with Tag/CAPI/Feed setup questions, implementation and troubleshooting

• Ensure conversion visibility resilience in lower funnel / performance based advertisers

• Join calls with sellers and advertisers as needed to resolve Tag/CAPI/Feed issues in a timely manner

• Become an expert at digital media campaign best practices, enabling yourself to be your region’s go-to resource for campaign set up and performance related inquiries. 

• Provide best practice recommendations on optimizing lower funnel campaign set up

• Scale product knowledge across the sales organization via documentation, office hours, trainings, etc. 

• Maintain documentation, how-tos, and FAQs to scale seller knowledge around Tag / Feed / CAPI 

• Proactively communicate any Tag / Feed / CAPI product updates to the sales team

• Understand complex processes and products, distilling them down into a digestible format for a less technical audience

Requirements:

• 4+ years of experience, including:

  • 2+ years of experience in digital advertising, ad tech or ad operations, preferably in a campaign management role

  • 2+ years of experience with HTML, CSS, and intermediate knowledge of JavaScript, or experience with tag management platforms such as Google Tag Manager, Tealium iQ, or Adobe Launch

• Knowledge of server-to-server tracking, API integrations and/or Meta Conversions API

• Knowledge of ad products at companies such as Pinterest, Facebook, Instagram, Google, Snap

• Ability to analyze & provide guidance on faulty tracking implementations

• Comfort with being client-facing 

• Business fluency in local language and English 

• Strong communication skills 

• Ability to translate technical information into actionable steps for a non-technical audience

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About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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