Marketing Coordinator en Betterlifepartners

The role:We’re looking for a Marketing Coordinator to support and execute marketing programs that drive membership acquisition and member engagement across email, digital advertising, social media, SMS, virtual events, and more channels. The Marketing Coordinator will assist in creating, implementing, and scaling email nurture and demand generation tactics across the entire marketing funnel from awareness to retention, while also developing patient engagement strategies that support ongoing recovery journeys and reduce churn. Reporting to the Head of Marketing, the Marketing Coordinator will work closely with teams across the organization, as well as a cross-functional team of consultants and agencies.Unless otherwise specified, this position is remote (work from home). Candidates must reside in one of the following states: Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Vermont, or Connecticut.



What you will do:

Demand generation support: In collaboration with the Head of Marketing, implement demand generation programs that drive brand awareness, educate, and acquire new members as well as community partners who refer members to treatment

Patient engagement and retention marketing support: Support the Head of Marketing in developing and executing marketing campaigns designed to engage current patients throughout their recovery journey. Help us implement referral programs and advocacy initiatives to drive organic growth

Content creation: Collaborate with subject matter experts to write compelling email, advertising, and patient communication copy that aligns with our brand voice. Develop member-focused content including educational materials and motivational messaging

Social media management: Assist in managing day-to-day social media activities, including content scheduling, copywriting, community engagement, and performance tracking across platforms like Instagram, LinkedIn, and Facebook

Collateral management and distribution: Coordinate with cross-functional teams and print vendors to update and distribute swag and collateral—including brochures, one-pagers, and flyers—as needed

You are a good fit if you have:

1-3 years of experience in marketing or a related role

Excellent writing, communication, presentation, and analytical skills

A self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs

Flexibility and adaptability to change

Empathy and understanding of sensitive patient communications, particularly in healthcare or behavioral health settings

It would also be great if you have:

Experience executing cross-functional marketing programs

Knowledge of email marketing, marketing automation, and digital marketing tools

Experience driving demand through organic channels such as SEO and organic social

Prior startup and/or healthcare industry experience

Spanish language proficiency (speaking, reading, and writing) to better serve our diverse patient population 

Work location requirements:

BLP operates in hybrid and remote work environments, which allows us to better meet our members and partners where they’re located. Candidates applying for this role must be willing and able to travel locally within the communities we serve and/or travel to onsite meetings as expected in coordination with their department and business needs. 

When working from home, the requirements include:

Must have reliable internet service with a fast upload/download ability

Ability to ensure any protected health or proprietary data/information is not visible (or audible)  to others in any work location

Must have a quiet space to speak to members, team members, or external partners with minimal background noise and distractions

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