CRM Specialist en Farfetch

FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.MARKETINGWe're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.LONDONOur London office is located in Old Street, London's tech hub, and is home to a broad range of teams including Commercial, Marketing, and Creative. Our open plan space is ideal for collaborative working and sharing ideas. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events.THE ROLEWe are looking for an outstanding CRM Specialist to focus on developing CRM communications at FARFETCH – planning and executing best-in-class acquisition and retention programs, driving engagement, and delivering against commercial objectives.The role will be ideal for someone who is looking for an opportunity in a fast-paced environment and wants to make an immediate impact in a growing area of the business. You will be a strong communicator and passionate about all things digital, personalisation, and customer retention. Reporting into the Interim Senior CRM Manager, you will also work closely with the wider marketing department and commercial teams to deliver CRM communications in line with the strategic direction. 

WHAT YOU'LL DO

Plan and execute CRM campaigns, including, but not limited to:

Planning content for CRM marketing communications (email, push, in-app messages) in line with commercial priorities across full price and promotional periods

Briefing campaigns to stakeholders in online merchandising, creative, linguistics, and analytics teams using project management tools (Monday.com)

Building campaigns and flows within our email service provider (MoEngage)

Proofing and deploying campaigns in a timely fashion, to a high standard and with an exceptional degree of accuracy

Working with data and analytics to segment communications to relevant audiences based on membership status, preferences, demographics, and other attributes

Optimisation of campaigns through continuous test & learn activity including testing of subject lines, creative, frequency and data science models

Monitoring and reporting on CRM campaign performance and trends

Liaise with local teams to support regional priorities, as well as media monetisation teams to support advertising placements within CRM calendar

Support the development of personalised and automated CRM campaigns, utilising the latest CRM technology to improve relevance. Leverage dynamic modularisation capabilities to increase the number of variants and level of personalisation within CRM campaigns

Conduct regular analysis and reporting for CRM activity and make recommendations based on results. Carve out your own test & learn roadmap to drive continuous improvement

Liaise with wider teams (Online Merchandising, Consumer Product (Comms, Recommendations), Data Analytics, Creative, Loyalty, Private Client) to launch new growth driving initiatives

Work in a fast paced and reactive environment to drive CRM performance

WHO YOU ARE

Experience working with MoEngage or similar tier 1 email service provider (Bloomreach, Braze, Responsys)

Comfortable in presenting to senior stakeholders and using data and insight to explain decisions with excellent communication skills

Confident manipulating performance data and turning it into actionable insights. Proficient using Microsoft Excel/Google Sheets

Comfortable working under pressure, and able to work reactively based on changing business needs; someone with high energy

Exceptionally well organised with strong attention to detail

Desire to drive forward change and optimisations for a crucial, growing business function

REWARDS & BENEFITS

Employee Pension Scheme

Flexible Benefits Program

Health Insurance & Critical Illness cover

Flexible work environment (3 days a week in office, 2 days WFH)

EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER

EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. 

SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.

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