Dir I- Comms en BAE Systems Land & Armaments LP
BAE Systems Land & Armaments LP · Falls Church, Estados Unidos De América · Hybrid
- Senior
- Oficina en Falls Church
Job Description
BAE Systems is hiring a Director of Marketing & Media to support our Platforms and Services (P&S) Sector. The Director will be responsible for leading a team of Marketing and Media Relations experts through the execution of the P&S comprehensive marketing strategy. The Director will develop, execute, and lead a strategy that cuts through the noise, brings bold and innovative ideas, and proves it reaches business goals through measurement. This includes building and maintaining our brand, supporting business development and growth through effective marketing campaigns and programs, and engaging global stakeholders in a local and relevant way. The Marketing & Media Director will have a deep understanding of the Defense industry and Marketing principles to develop talent and mature the team’s capabilities. A proven track record of success will drive business growth through communications initiatives.
Responsibilities:
Responsibilities:
- Develop and execute a comprehensive strategy to market and promote the company’s expertise in global military platforms and services in alignment with the company's brand and the sector’s business objectives.
- Lead a team of experts to deliver cutting edge content across the marketing, creative, digital, social, media, and exhibitions disciplines.
- Manage the content and coordination approval process for the sector in conjunction with colleagues across the business to ensure our content strengthens the overall brand.
- Influence enterprise-level decisions with expert communications knowledge of audiences, policies, strategies, and objectives.
- Conduct market research and analysis to identify trends, opportunities, and challenges, and mentor and guide your team to make data-based decisions.
- Collaborate with cross-functional teams, including Business Development, Government Relations, and Communications to ensure alignment and maximize marketing impact.
- Manage and optimize the marketing budget to achieve maximum ROI.
- Develop and maintain relationships with key industry partners, media, and influencers.
- Stay up to date with industry trends, competitor activity, and emerging marketing technologies.
- Measure and report on marketing performance, providing insights and recommendations for improvement.
- Set clear expectations and goals to achieve business results by directing others.
- Teach, mentor, and coach both direct and indirect reports to ensure continued development across the communications team.
State/Province
Virginia
Salary Max Point
230444
Clearance Level – Must be able to obtain for position
None
Shift
1st Shift
Union Job
None
Business Area
P&S HQ
City
Falls Church
Job Posting Title
Director, Communications - Marketing & Media
Required Skills and Education
- Bachelor's Degree and 12 years work experience or equivalent experience
- Experience in Marketing and Media Management
- Experience in Marketing Metrics and Data Analysis
- Proven track record of success in driving business growth through marketing initiatives
- Strong understanding of marketing principles, including brand management, lead generation, and campaign execution
- Strong understanding of media relations, social media, digital media, and exhibitions
- Familiarity with marketing automation platforms, CRM systems, and other marketing technologies
- Demonstrated performance in leading a team and providing mentorship and coaching to direct and indirect reports
- Ability to work in a fast-paced environment and adapt to changing priorities
- Ability to weigh competing priorities or solutions in problem solving and identify and implement solutions at the enterprise level
- Ability to develop and set communications processes, procedures, and/or policies for area of expertise and ensure compliance
- Excellent communication, project management, and leadership skills
- Strong analytical and problem-solving skills
- Strong writing and editing skills
About BAE Systems Platforms & Services Posting
BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. Improving the future and protecting lives is an ambitious mission, but it’s what we do at BAE Systems. Working here means using your passion and ingenuity where it counts – defending national security with breakthrough technology, superior products, and intelligence solutions. As you develop the latest technology and defend national security, you will continually hone your skills on a team—making a big impact on a global scale. At BAE Systems, you’ll find a rewarding career that truly makes a difference.
The Platforms & Services (P&S) sector under BAE Systems, Inc does the big stuff: the armored combat vehicles, naval guns, missile launchers, and ship repair…just to name a few. Our employees take pride in the work they do and why they do it. They are on the front lines every day, building our products to protect the lives of those who serve. We may be biased, but we think P&S does some of the coolest work around, and we think you will too.
The Platforms & Services (P&S) sector under BAE Systems, Inc does the big stuff: the armored combat vehicles, naval guns, missile launchers, and ship repair…just to name a few. Our employees take pride in the work they do and why they do it. They are on the front lines every day, building our products to protect the lives of those who serve. We may be biased, but we think P&S does some of the coolest work around, and we think you will too.
Company
130_BAE Systems Land&Armaments LP
Postal Code
22202-3709
Regular or Temporary
Regular
Posting Requirements
Internal/External
Department
31COM_P&S Corp Communications
Country
United States
Job Family
Communications
Preferred Skills and Education
- Advanced Degree in Marketing, Business, or a related field
- Certification in Marketing, such as a Certified Marketing Professional (CMP) or a similar designation
- Demonstrated expertise in both Media Relations and Marketing
- Experience with Defense industry-specific marketing challenges and opportunities
- Knowledge of government contracting and procurement processes
- Exceptional writing and editing skills
- Experience with team management and leadership
Salary Min Point
135556
Travel Percentage
10%
U.S. Person Required
Yes
Typical Education and Experience
Typically a Bachelor's Degree and 12 years work experience or equivalent experience
Job Category
Other Professionals
Physical location of the job
Hybrid
U.S. Citizenship Required
No
