Executive Director, Zorevunersen Marketing en Stoke Therapeutics

Position Purpose:

The ED, ZOR Marketing will lead development of pre-commercial marketing activities, including evolution of a recently-launched disease awareness campaign and efforts to enhance genetic testing in Dravet Syndrome. The incumbent will also be responsible for developing a launch strategy and tactics in Dravet Syndrome.  This position will report to the Vice President of Marketing.

Key Responsibilities:

• Develop and manage impactful brand and marketing communications. programs, which support key initiatives and market development efforts.
• Plan and implement campaigns which integrate all appropriate marketing tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics.
• Identify and turn physician/brand insights into actionable programs that have a beneficial impact on the growth of the business.
• Support key business functions across the business (e.g. DTC campaign, patient access programs, speaker bureau etc.).
• Creates the execution of a Global Marketing Strategy as well as action plans for sales force aligned activities.
• Proactively collaborate and strategize with Commercial teams to ensure alignment and develop regionally relevant, robust marketing and promotional programs.
• Develop ZOR positioning, messaging platform and corporate brand architecture.
• Oversee and manage creative agencies. Manage and approve expenditures within budget guidelines.
• Communicate brand and marketing strategy to the organization, ensuring consistency across all customer touch points.
• Scope and incorporate appropriate voice of customer research and insights into campaign development and decision-making process.
• Develop and champion Stoke’s brand to ensure it is consistently and meaningfully represented by all internal stakeholders, across all customer touch points.
• Develop and/or evolve department operational procedures and processes that foster effective communications.
• Establish metrics and track program effectiveness and ROI. 

Required Skills & Experience:

• Bachelor's degree required. Master’s degree preferred.
• Minimum of 12 years of experience required, with 5+ years of marketing executive experience in the pharmaceutical, biotech, life science, medical device or general healthcare industries.
• Solid acumen around all functions that are integral to successfully evaluating potential opportunities (R&D, regulatory, commercial, financial, manufacturing, legal, etc.).
• Experience with rare disease product launch.
• Proven experience managing complex marketing operations processes (Promotional Material Review, Brand Planning, Market Research, CRM Management etc.).
• Familiarity with marketing automation principles and marketing automation platforms.
• Strong understanding of related aspects of marketing concepts and principles; patient and consumer marketing.
• Possess the ability and desire to measure and track performance and success of programs/initiatives.
• Excellent interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
• Ability to manage competing priorities in a fast-paced environment.
• Experience in managing external agencies and vendors and managing budgets.
• Proven successful project management skills; strict attention to detail.
• Drive and enthusiasm for operational improvements.
• Ability to work in an ambiguous environment and successful track record in building brand teams from the ground up.
• Excellent communication and people skills.
• Successful experience in a fast-paced entrepreneurial environment.
• Marketing and management experience at the VP level
• Strength in managing people leaders.  

Location(s):

Stoke is located in Bedford, MA.  This position is a remote position with an office setting based in Bedford, MA location.

Travel:

This position will require approximately 30% travel.

Compensation & Benefits:

At Stoke Therapeutics, we are committed to offering a comprehensive, competitive and thoughtfully designed total rewards program.

The anticipated salary range for this role is $242,000 - $308,000. The final offer will be determined based on a variety of factors, including role scope, experience and qualifications, education, market benchmarks, internal equity, and geographic location.  In addition to base salary, Stoke offers an annual bonus and   equity participation.

Our benefits package includes medical, dental and vision insurance; life, long and short-term disability insurance; paid parental leave; a 401K plan with company match, unlimited vacation time, tuition assistance and participation in our Employee Stock Purchase Program (ESPP).