Marketing Manager en FYDA FREIGHTLINER GROUP

Description

Essential Duties and Responsibilities:

The Marketing Manager is responsible for creating, implementing and managing plans and projects with the aim of increasing brand awareness and thus market share.

• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
• Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
• Establishes marketing goals to ensure market share and profitability of products and/or services.
• Achieves satisfactory profit/loss ratio and share of market performance.
• Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.
• Collaborating with managers and cross-functional teams to produce effective promotional materials of all types
• Plan and implement advertising campaigns of all types, frequencies and sizes
• Manage and update website and digital presence including social media, and SEO efforts
• Plan, manage and carry out events including trade shows, open houses, customer events, etc.
• Plan and compose news releases and distribute to appropriate media
• Coordinating with and managing agency partners and marketing vendors
• Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions
• Developing schedules and maintaining deadlines
• Reporting advertising results and audience growth information using a range of metrics and KPI reports
• Achieves satisfactory profit/loss ratio and share of market performance.

• Miscellaneous marketing projects as needed and upon request

Qualifications

Education and/or Work Experience Requirements:

• Excellent verbal and written communication skills, including ability to effectively communicate with internal and external stakeholders of all levels
• Excellent computer proficiency (MS Office – Word, Excel, PowerPoint, Outlook) and skilled in graphic design  software(Adobe – InDesign, Photoshop, Illustrator)
• Must be able to work under pressure and meet deadlines of competing urgency across the Fyda dealership family
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

Bachelor degree in marketing, graphic design or marketing communications, with a minimum of seven years of relevant marketing experience of increasing levels of responsibility

Reasoning Ability

• Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral diagram or schedule form.
• Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs etc.) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.