Associate Manager, Channel en American Woodmark Corporation
American Woodmark Corporation · Winchester, Estados Unidos De América · Hybrid
- Junior
- Oficina en Winchester
American Woodmark is one of the nation's largest cabinet manufacturers. By partnering with major home centers, builders, and dealers, we spark the imagination of homeowners and designers and bring their vision to life. Across our service and distribution centers, our corporate office and manufacturing facilities, you'll always find the same commitment to customer satisfaction, integrity, teamwork, and excellence.
We are on a journey to encourage an inclusive Woodmark and are taking meaningful actions to promote diverse representation across every part of the business. Together, every team member contributes to making American Woodmark a place where people can express who they are through what they do.
PURPOSE:
The Associate Marketing Manager is a position that supports the development and execution of strategic marketing initiatives. This role involves collaborating with either Made-to-Order (MTO) or Made-to-Stock (MTS) Channel Marketing Managers or Senior Channel Marketing Managers to drive joint marketing campaigns, manage partner relationships, and analyze market trends to maximize the effectiveness of channel marketing programs. This role is key in supporting product launches as well as digital initiatives for assigned MTO or stock products.
PURPOSE:
The Associate Marketing Manager is a position that supports the development and execution of strategic marketing initiatives. This role involves collaborating with either Made-to-Order (MTO) or Made-to-Stock (MTS) Channel Marketing Managers or Senior Channel Marketing Managers to drive joint marketing campaigns, manage partner relationships, and analyze market trends to maximize the effectiveness of channel marketing programs. This role is key in supporting product launches as well as digital initiatives for assigned MTO or stock products.
IDEAL CANDIDATE PROFILE:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required.
Experience
* Entry level with less than 2 years of experience in marketing, sales, or business-related area.
* Career Orientation Development or related experience a plus.
Skills
* Excellent planning, project management and organizational skills.
* Excellent oral and written communication skills, including experience with business presentations.
* Proficiency in computer skills especially utilizing Excel for data analysis, PowerPoint, Word.
* The ability to build effective business relationships.
* Analytical thinking and problem-solving skills.
* Creativity and attention to detail.
* Adaptable to a fast-paced, dynamic work environment.
* Ability to multi-task and rapidly adapt to changes in plans.
Education
* Bachelor's degree in business, marketing, or related field preferred, graduate degree in listed fields is a plus.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required.
Experience
* Entry level with less than 2 years of experience in marketing, sales, or business-related area.
* Career Orientation Development or related experience a plus.
Skills
* Excellent planning, project management and organizational skills.
* Excellent oral and written communication skills, including experience with business presentations.
* Proficiency in computer skills especially utilizing Excel for data analysis, PowerPoint, Word.
* The ability to build effective business relationships.
* Analytical thinking and problem-solving skills.
* Creativity and attention to detail.
* Adaptable to a fast-paced, dynamic work environment.
* Ability to multi-task and rapidly adapt to changes in plans.
Education
* Bachelor's degree in business, marketing, or related field preferred, graduate degree in listed fields is a plus.
ESSENTIAL FUNCTIONS:
Channel Support:
* Maintain regular communication with partners and commercial team to support their marketing efforts.
* Support digital UX by working closely with Digital Team to manage and update websites and assist in monitoring channel social media platforms.
* Monitor and update online product listing on retailer sites to maintain best in class presence.
* Communicates product and merchandising materials and coordinates plans with merchandising team.
* Support channel product launch activities specific to physical and digital asset creation including showroom support, catalogs, spec guides, launch brochures, layouts, POP materials, and other assets needed for launch.
* Support launch presentations to help create excitement for new products and communicate product discontinuances.
* Create AFE for commercialization costs of stock launches.
* Account promotional communication management.
* Upload and maintain all digital assets in marketing's digital asset manager.
Market Analysis & Insights:
* Provide channel product mix, product performance, and brand performance analysis.
* Gather and maintain competitor price, product, and programming information.
* Demonstrate understanding of key business drivers including revenue, profitability, and contractual agreements.
Channel Support:
* Maintain regular communication with partners and commercial team to support their marketing efforts.
* Support digital UX by working closely with Digital Team to manage and update websites and assist in monitoring channel social media platforms.
* Monitor and update online product listing on retailer sites to maintain best in class presence.
* Communicates product and merchandising materials and coordinates plans with merchandising team.
* Support channel product launch activities specific to physical and digital asset creation including showroom support, catalogs, spec guides, launch brochures, layouts, POP materials, and other assets needed for launch.
* Support launch presentations to help create excitement for new products and communicate product discontinuances.
* Create AFE for commercialization costs of stock launches.
* Account promotional communication management.
* Upload and maintain all digital assets in marketing's digital asset manager.
Market Analysis & Insights:
* Provide channel product mix, product performance, and brand performance analysis.
* Gather and maintain competitor price, product, and programming information.
* Demonstrate understanding of key business drivers including revenue, profitability, and contractual agreements.
Ongoing Activities:
* Address ad-hock marketing requests from the commercial team and customers.
* Maintain all showroom displays POP materials, and printed literature to align with brand guidelines and standards.
* Online maintenance and required updates of products listed on retailer's sites.
* Communication with internal teams to support ongoing training related to product events and activities.
* Adherence and promotion of the company's core values and CITE principles.
Supervisory Responsibilities:
* Typically, this does not have any supervisory responsibilities.
* Maintain all showroom displays POP materials, and printed literature to align with brand guidelines and standards.
* Online maintenance and required updates of products listed on retailer's sites.
* Communication with internal teams to support ongoing training related to product events and activities.
* Adherence and promotion of the company's core values and CITE principles.
Supervisory Responsibilities:
* Typically, this does not have any supervisory responsibilities.
SCOPE & EXPECTATIONS:
Physical Demands:
* While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand, walk, and lift a minimum of 20 pounds.
Working Environment:
* Flexible work schedule with a minimum of 3 days in the office per week and 2 work from home days optional. Required days in the office may be set by supervisor.
* Typical office environment. The noise level is usually moderate.
* Up to 25% out-of-town travel may be required for client/field support, plant product and process review, meeting with agencies, and the similar. Initial commercialization phases may require travel of more than 25%.
* Occasional weekend work and extended evening hours may be necessary.
* Reports to: Channel Marketing Manager
* The recruitment process may consist of any combination of phone, video and in-person interviews.
* Offers may be contingent upon successful completion of Background Check, Drug Screen, Physical Examination and/or potential Motor Vehicle Check.
Physical Demands:
* While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand, walk, and lift a minimum of 20 pounds.
Working Environment:
* Flexible work schedule with a minimum of 3 days in the office per week and 2 work from home days optional. Required days in the office may be set by supervisor.
* Typical office environment. The noise level is usually moderate.
* Up to 25% out-of-town travel may be required for client/field support, plant product and process review, meeting with agencies, and the similar. Initial commercialization phases may require travel of more than 25%.
* Occasional weekend work and extended evening hours may be necessary.
* Reports to: Channel Marketing Manager
* The recruitment process may consist of any combination of phone, video and in-person interviews.
* Offers may be contingent upon successful completion of Background Check, Drug Screen, Physical Examination and/or potential Motor Vehicle Check.
BENEFITS PACKAGE INCLUDES:
* Competitive Compensation
* Health Care Benefits
* Paid Holidays
* Paid Vacation Days
* Paid Sick Days
* 401(k) Match
* Tuition Assistance
* Relocation Assistance when available
* Competitive Compensation
* Health Care Benefits
* Paid Holidays
* Paid Vacation Days
* Paid Sick Days
* 401(k) Match
* Tuition Assistance
* Relocation Assistance when available
AN EQUAL OPPORTUNITY EMPLOYER
The American Woodmark Corporation does not discriminate on the basis of race, color, national origin, age, religion, veteran status, marital status, sexual orientation, or gender; and it will comply with all applicable federal, state, and local discrimination laws. No person shall be denied employment solely because of any disability which is unrelated to the ability to engage in the essential functions involved in the position for which application has been made either with or without reasonable accommodations.
The American Woodmark Corporation does not discriminate on the basis of race, color, national origin, age, religion, veteran status, marital status, sexual orientation, or gender; and it will comply with all applicable federal, state, and local discrimination laws. No person shall be denied employment solely because of any disability which is unrelated to the ability to engage in the essential functions involved in the position for which application has been made either with or without reasonable accommodations.
