Senior Manager, Product Marketing en Walmart
Walmart · San Bruno, Estados Unidos De América · Onsite
- Senior
- Oficina en San Bruno
Position Summary...
What you'll do...
As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. We are seeking an experienced Senior Product Marketing Manager who will be responsible for enabling omni-product strategy for the entire PMM team. You and your team will focus on omni-product positioning and strategies and delivering cross-product solutions including playbooks, case studies, claims, training and communications. As a senior PMM with a cross product focus, you must operate autonomously to drive both strategy and tactical marketing initiatives, lead complex, business critical cross-functional programs independently and represent the voice of the customer and market to inform product positioning and go-to-market. Experience in the advertising tech industry is crucial, with broad knowledge of search, display, social and measurement a plus. The ideal candidate for this role is an excellent verbal and written communicator with a track record of working with cross-functional teams (marketing, communications, training, operations). You’ll make an impact by:- Develop deep omni-channel positioning and capabilities
- Identify omni-product opportunities, building data-driven product marketing strategy, and developing a cohesive cross-product narrative and voice while working closely with product teams, sales and cross-functional teams
- Establish and own PMM voice and marcomms to create consistency at scale and solutions-focused narratives
- Roll out cross-product narrative, playbooks, case studies, claims, training, newsletters and webinars
- Lead training and certification strategies, partnering closely with marketing and training teams
- Develop playbook strategy to articulate how best to use products and solutions to achieve business objectives
- You like digging into data and doing some analysis
- You’re customer-centric in spirit and in execution
- You’re a product storyteller
- You’re comfortable influencing others and getting buy-in from leadership
- You have a sense of humor
- You have deep domain knowledge in AdTech
- 10+ years of experience in product marketing, 5+ years of experience in Online Advertising Industry
- A solid understanding of advertising technologies
- Proven ability to form relationships and lead cross functional initiatives
- Embrace working in a fast paced continually evolving environment
- Exceptional communication skills in both writing and presentation
- Analytical and data-driven
- Structured and a strategic thinker
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration