Head Of Merchandising en ASOS

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.   

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.    

The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.    

Topshop is back and we’re building something bold!

As Head of Merchandising, you’ll be at the forefront of shaping the brand’s next chapter, driving commercial success across online, stores, and wholesale. This is a hands-on, high-impact role for someone who thrives on the fundamentals of planning and trading, but also brings the vision, agility and influence to elevate Topshop’s strategy and performance.

You’ll work closely with the Head of Category and cross-functional merchandising teams, helping them think bigger, trade smarter, and deliver results through a global assortment that reflects Topshop’s brand vision.

The Details…

• Own the delivery of divisional sales and profit through effective planning, forecasting, and in-season trading
• Define and sign off sales, stock and intake plans (OTB) in partnership with the Head of Category and GMP
• Analyse divisional KPIs to identify opportunities, mitigate risks, and ensure BTA remains realistic and responsive
• Optimise range performance across ASP, width & depth, intake margin and sell-through
• Use data and insights to support decision-making and identify future growth opportunities across online, stores and wholesale
• Resolve trading issues quickly and collaboratively, working across functions to find effective solutions
• Coach, mentor and influence cross-functional merchandising roles to drive consistency and commercial thinking
• Champion business-wide initiatives and projects, positively influencing and driving change
• Build strong relationships with internal and external stakeholders to deliver and evolve Topshop’s strategy

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

About You

You’re a strategic commercial leader, with a proven track record in omnichannel merchandising, who can bring clarity to complexity, energy to teams, and commercial rigour to every decision.

You’ll also be able to demonstrate:

• Strong commercial and analytical skills, using data to drive decisions and unlock opportunities
• Clear vision for delivering merchandising strategy, with deep knowledge of planning and KPIs
• Confidence managing OTB and making trade-offs to pursue profitable growth
• An inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development
• Strong presentation skills, able to engage senior stakeholders with clarity and impact
• Excellent relationship-building skills across internal teams and suppliers
• Strong systems skills, including advanced Excel and relevant trading platforms

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role