- Professional
- Oficina en Charlotte
Description
XTIVIA: Braze Developer
Start Date: ASAP
Work Location: Charlotte, NC
Duration: 3-6+ Months Contract
How you will make a difference
We are seeking a skilled Braze Developer with proven experience in retail or e-commerce environments to design, build, and optimize personalized customer engagement campaigns. The ideal candidate will have deep technical expertise in the Braze platform, a strong understanding of customer lifecycle marketing, and the ability to translate retail customer behavior into effective omnichannel marketing automation.
Key Responsibilities
- Campaign Development & Execution:
- Design, develop, and deploy Braze campaigns (email, push notifications, in-app messages, SMS) for targeted customer segments.
- Implement personalized customer journeys using Braze Canvas, Liquid scripting, and dynamic segmentation.
- Integrate and maintain data flows between Braze and other platforms (e.g., CDP, CRM, POS systems, and e-commerce platforms).
- Data & Analytics:
- Use event-based data, attributes, and behavioral triggers to create automated, context-aware campaigns.
- Collaborate with analytics and data science teams to evaluate campaign performance, A/B tests, and customer KPIs (CLV, retention, engagement).
- Ensure data accuracy and alignment with retail-specific metrics such as footfall conversion, average order value, and cart abandonment rates.
- Integration & Development:
- Develop and manage Braze SDK integrations across mobile and web platforms.
- Utilize APIs and custom event tracking to enrich Braze datasets.
- Work with engineering teams to optimize Braze performance within the retail tech ecosystem.
- Cross-Functional Collaboration:
- Partner with marketing, product, and retail operations teams to align digital engagement with in-store experiences.
- Support customer segmentation and loyalty program initiatives through Braze automation.
- Provide technical consultation on best practices for Braze configuration and campaign governance.
Requirements
What you bring to your new team
- Education: Bachelor’s degree in Computer Science, Marketing Technology, or a related field.
- Experience:
- 2–5 years of experience with Braze (or similar engagement platforms such as Iterable, Salesforce Marketing Cloud, or Adobe Campaign).
- Prior work in retail or e-commerce environments is highly preferred.
- Experience with REST APIs, SQL, Liquid scripting, and JSON data structures.
- Familiarity with mobile SDKs, event tracking, and customer data platforms (CDPs).
- Skills:
- Strong analytical and troubleshooting skills.
- Excellent communication and collaboration abilities.
- Understanding of customer lifecycle and retail marketing automation strategies.
How you add even MORE value (if applicable: preferred qualifications, experience, or education)
- Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines.
- Exposure to Shopify, Magento, or other retail platforms.
- Knowledge of data warehousing and ETL tools to manage large-scale retail datasets.
Get to know XTIVIA
XTIVIA is an innovative B2B technology enterprise solutions company committed to providing integrated technology solutions and services, delivering measurable results as a trusted industry thought leader for 30 years.
Our services include managed services and business solutions, like DevOps, CRM, and ITSM; database support and management; application solutions, including mobile apps; ERP solutions for GovCon and the private sector; and platform integration, with APIs as well as digital experience CMS solutions.
If you can imagine the business outcome, XTIVIA can create it with technology.
XTIVIA has offices in Colorado, New York, New Jersey, Missouri, Texas, and Virginia.
How we take care of our team members
For XTIVIA to recruit—and retain—the most experienced and talented people, XTIVIA offers a highly competitive and comprehensive benefits package. Our employees are our corporate family, so benefits extend beyond our employees to include their families. We provide affordable medical, dental, and vision benefits. Other benefits include a 401(k) plan with match, company-paid disability and life insurance, voluntary life insurance options, an Employee Assistance Program (EAP), identity and fraud protection, recognition and wellness programs.
To promote a healthy work-life balance, XTIVIA offers team members flexible paid time off and remote and flexible work options, enabling you to spend time with family and recharge as needed without worrying about accruals. In addition, we encourage ongoing career development by offering paid training and certification opportunities. Our benefits are designed and focused around our culture and core values, treating people the way we would like to be treated. XTIVIA has been certified 6 years in a row as a great place to work.
This position has an expected Salary range of $70/hr All Inclusive
Your compensation is based on your skills and experience - talk with your recruiter to learn more.
What We Promise
At XTIVIA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, age, sex, national origin, disability status, genetics, military and veteran status, sexual orientation, gender identity or expression, marital status, parental status, and any other characteristic protected by applicable laws.
XTIVIA believes that diversity and inclusion among our team members are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
