Director of Integrated Marketing & Strategy en XPONENTIAL FITNESS

Description

Who We Are

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, metabolic health, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brands in the United States; and BFT, a functional training and strength-based program.

Job Summary

The Director of Integrated Marketing & Strategy will lead the development and execution of holistic marketing strategies across Xponential’s portfolio of brands, driving growth, consistency, and consumer connection. Reporting directly to the VP of Integrated Marketing & Strategy, this role serves as a strategic bridge between brand, creative, digital, and franchise marketing teams ensuring alignment between business goals and go-to-market execution. This leader will oversee all aspects of integrated brand planning, campaign development, budgeting, media planning  and cross-channel activation, guiding the creation of impactful, insight-driven marketing programs that fuel brand equity and franchise performance across the Xponential ecosystem.

Responsibilities

• Lead the creation of integrated marketing and brand strategies across all Xponential brands, ensuring alignment with corporate objectives, consumer insights, and franchisee priorities.

• Partner closely with brand leadership to translate business goals into data-driven marketing frameworks and go-to-market plans.

• Oversee annual strategic planning and campaign calendar development, identifying key moments, launches, and initiatives across brands.

• Collaborate cross-functionally with internal teams including creative, digital, consumer insights, PR/comms, and brand marketing to ensure unified storytelling and flawless campaign execution.

• Drive innovation in brand storytelling and multi-channel integration (digital, social, influencer, retail, experiential, and franchise marketing).

• Partner with the Consumer Insights team to leverage audience segmentation, performance data, and category trends into actionable strategies.

• Oversee agency relationships and cross-functional partners to deliver best-in-class creative and media execution.

• Establish KPIs and measurement frameworks for brand and campaign performance, analyzing results and optimizing strategies in real time.

• Manage and mentor integrated marketing team members, fostering strategic thinking, collaboration, and accountability.

• Support the VP of Integrated Marketing & Strategy in annual budget planning, allocation, and optimization across all brand initiatives.

• Serve as a strategic thought partner to senior leadership, contributing to the evolution of brand positioning, architecture, and portfolio-level marketing initiatives.

Benefits:

• Salary Range: $120,000 - $140,000
• This position is eligible for additional bonuses
• Medical, Dental and Vision benefits
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and your 401k would be fully vested at the start of year 3
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts on retail brand merchandise- up to 30% off wholesale price
• On-site gym 
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred
• 8–10 years of progressive experience in brand marketing, integrated marketing, or strategic planning for consumer-facing brands.
• Proven experience leading cross-functional marketing initiatives across multiple channels and markets.
• Deep understanding of brand architecture, consumer behavior, and full-funnel marketing.
• Strong leadership and communication skills, with the ability to influence and align diverse stakeholders.
• Exceptional strategic planning, analytical, and project management abilities.
• Experience managing budgets, agencies, and teams.
• A passion for health, wellness, and franchise-based business models is strongly preferred.