- Professional
- Oficina en Houston
POSITION TITLE: Digital Marketing Specialist
DIVISION/LOCATION: Allura / Houston, TX
INCUMBENT: None
REPORTS TO TITLE: Director of Marketing
Role Summary:
The Digital Marketing Specialist drives the development and execution of digital strategies to enhance brand visibility, generate leads, and support sales initiatives. This role centralizes digital efforts across platforms, streamlining content creation, SEO, advertising, and marketing automation. It supports the launch of new tools and campaigns that improve customer engagement and reduce reliance on external vendors.
Key Responsibilities:
Digital Strategy & Execution
- Develop platform-specific content and digital graphics
- Optimize website performance, SEO, and CTAs
- Manage HubSpot marketing platform and email campaigns
- Launch and maintain a dealer marketing portal
- Supervise programmatic advertising and retargeting campaigns
- Manage Shopify sample store and lead list engagement
Content Creation & Brand Storytelling
- Maintain photo/video library for product education
- Oversee social media, blog reviews, and eBook projects
- Publish monthly newsletters and digital updates
Analytics & Optimization
- Track campaign performance and adjust strategies
- Implement intelligent advertising and SEO tactics
- Provide insights to improve lead generation and conversion
Qualifications
- 3+ years of experience in digital marketing
- Proficiency in HubSpot, SEO tools, and social media platforms
- Experience with graphic design and video/photo production
- Strong analytical and project management skills
- Excellent communication and collaboration abilities
Essential Skills and Attributes
- Creative and strategic thinker
- Detail-oriented with strong execution skills
- Ability to work independently and cross-functionally
- Comfortable in a fast-paced, multi-project environment
