ASSOCIATE BRAND MANAGER en Tweezerman International, LLC

Job purpose

The essential purpose of this position is to support the brand management and marketing strategy for the Tweezerman brand within the Canadian market. This role focuses on executing brand plans, product launches, and retail activations across key partners including Shoppers Drug Mart, Sephora Canada, London Drugs, Pharmasave, Rexall, McKesson and others as needed. The Associate Brand Manager will play a critical role in adapting global and U.S. initiatives to meet the unique needs of the Canadian consumers, driving brand visibility, sales growth, and profitability.

Duties and responsibilities

• Brand & Retail Strategy
  • Collaborate with Marketing teams to adapt the global strategy, messaging and all assets for the Canadian market, ensuring successful execution that meet bilingual and regulatory requirements.
  • Responsible for adapting global assets for the Canadian market, inclusive but not limited to: new item presentations, marketing calendars, PR / sell sheets, education materials, new item launch announcements/samples, and brand catalogs.  
  • Adapt global and U.S. strategy to address the needs for Canadian retail partners, ensuring local relevance and compliance with bilingual requirements.
  • Lead Canadian-specific product launches from concept to execution, including timelines, pricing, and retailer-specific requirements in collaboration with the PD team as needed.
  • Establish Canadian business cases per retailer and for the market; establishing pricing strategies in coordination with sales, considering currency exchange rates, competitive landscape, and retailer margin structures.
• Retailer Partnership Management
  • Coordinate the initial new item product forecast and new item set up with 3PL warehouse for the Sales and Operations teams to establish appropriate inventory levels across the Canadian distribution channels.
  • Collaborate with sales to support customer meetings and seasonal line reviews with data-driven assortment and merchandising recommendations.
  • Support the sales team through executing channel activation including customer specific needs such as product item set up criteria, product code requests, secondary location placement programs, planograms and educational POS materials.
  • Establish local product pricing while assessing costs and gross margins.
• Market Insights & Analysis            
  • Conduct and analyze Canadian-specific consumer and competitive research, leveraging insights on bilingual communication, regional preferences, and market trends to drive strategy.
  • Ensure that products are proactively analyzed (POS, Shipments) to ensure they will meet their objectives.
• Cross-Functional Collaboration & Market Execution
  • Communicate marketing deliverables to cross functional teams including domestic marketing, customer service, sales, and operations.
  • Anticipate potential schedule or priority delays and initiate plans for alternative actions making sure to keep all teams informed.

Qualifications

• At least 2 years of brand management experience, preferably in the cosmetics/beauty industry.

• Ability to prioritize and execute tasks in a deadline-driven environment                
• Excellent organizational, planning, analytical, problem solving, and interpersonal skills
• Uncompromising attention to detail
• Comfortable working cross-functionally and taking initiative

• Ability to work under unusual or extreme pressures

• Bachelor’s degree required in marketing, business, or a related field required
• Bilingual proficiency (English and French) strongly preferred.

Working conditions

This position may require occasional travel across Canada and within the US.  

Physical requirements

This position requires prolonged periods of sitting at a desk in front of a computer. It involves finger and wrist dexterity with repetitive motion.

What do we offer? 

Tweezerman does more than provide quality beauty tools; it is a place that prides itself on being innovative and our colleagues work in a collaborative environment. We want our employees to feel that they are working to their fullest potential. We offer modern offices and a hybrid schedule for eligible positions. We offer an outstanding benefits package including but not limited to medical, dental, vision, 401(k) with employer match, and a competitive PTO plan. Rated among Long Islands Top Workplaces in four years and counting, take a peek at what we have to offer by visiting www.tweezerman.com/opportunities. 

The expected base salary for this position is estimated. Exact salary depends on several factors such as experience, skills, education, budget, and location. In addition to base salary, this position is eligible for participation in our company results, as well as participation in the company's profit-sharing program.

Tweezerman International, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment with Tweezerman without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law. This job description is not intended to represent a complete, comprehensive list of all duties and responsibilities that may be required in this position. There may be unplanned activities and other duties as assigned.