Marketing Strategies Manager chez MGIC

Why work at MGIC?

Are you someone who wants to play a critical role in our company’s success? Do you enjoy solving puzzles and finding a better way to get things done? Are you someone who likes to Take The Lead and make an impact? If so, then imagine yourself at MGIC. At MGIC we are a team of dedicated professionals on a fearless mission. A team that fosters a culture of career development and continuous learning opportunities to help you rise to new heights. We are passionate about providing outstanding customer service and making a difference in our community. #WeAreMGIC

PURPOSE

Directs the teams responsible for development, implementation and oversight of customer segmentation strategies.

PRIMARY DUTIES AND RESPONSIBILITIES

The following statements describe the general nature of work performed by people assigned to this job, may not be performed by all individuals in this job, and are not a complete list of all job duties required.

Management/Leadership

• Manages a team of direct reports.  Leads and develops employees into a highly effective team by setting clear performance objectives and goals, regular and honest feedback, and individual development plans.
• Reviews workload across the team and effectively manages the process by appropriate work distribution.  Provides feedback to ensure team members understand the role that they play and provides timely and effective direction.
• Responsible for the selection, performance evaluation, and salary administration of co-workers.
• Manages the operational and fiscal activities of the department including staffing levels, budgets, operational controls and processes, and financial goals.
• Analyzes business processes and issues. Manages departmental policies, procedures, and standards to enhance efficiency and work quality.
• Develops solutions to problems with consideration for department goals. 
• Leads team through the process of change both within the department and throughout the organization to achieve results related to MGIC’s corporate strategy.

Responsibilities specific to this role:

• Identify customer segments and cohorts for marketing strategies, considering customer segmentation, institution type, buying behavior and other customer attributes
• Lead efforts to identify and develop content supporting segment/cohort strategies
• Lead execution of segment/cohort marketing strategies
• Direct digital strategies advancing segment/cohort marketing
• Lead our 4th sales channel (Marketing Sales) efforts, establishing its goals and objectives and measuring its performance
• Work closely with data analysts to establish metrics to measure effectiveness of segment/cohort strategies
• Coordinate segment/cohort strategies with Sales Team and account strategies to ensure alignment
• Work closely with Brand Management, Product Management, and other market engagement strategists to coordinate and align efforts

QUALIFICATIONS

Experience:    More than 7 years of directly related/recent experience. 

Required Skills/ Background:

• Marketing strategy development
• Digital marketing strategy
• Content marketing
• Conversion rate optimization
• Segment/cohort research and analysis
• Strategic; distills complexity and leads
• Ability to develop plans and direct resources to achieve them
• Ability to understand and communicate complex financial concepts

FLSA: This position qualifies for the Administrative exemption as the employee is required to exercise discretion and independent judgment in working with key decision makers at MGIC. 

DISCLAIMER (Americans with Disabilities Act) - All job responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

Pay Range:

This range aligns with current market data and reflects our commitment to competitive and equitable compensation. Salary offers are based on factors such as experience, skills, education, and training. The range may vary in certain locations to reflect local market conditions. It is not typical to initiate pay at the top of the range to account for internal equity and allow for future and continued salary growth

Enjoy these benefits from day one:

• Competitive Salary & pay-for-performance bonus
• Financial Benefits (401k with company match, profit sharing, HSA, wellness program)
• On-site Fitness Center and classes (corporate office)
• Paid-time off and paid company holidays
• Business casual dress

For additional information about MGIC and to apply, please visit our website at www.mgic.com/careers.

Note to all recruitment agencies:
MGIC does not accept unsolicited agency resumes. Any unsolicited resumes sent to MGIC, directly or indirectly, will be considered MGIC property. MGIC is not responsible for any agency fees associated with unsolicited resumes. A recruiting agency must have a valid, written and fully executed agency agreement to assist with a requisition.