Business Line Marketing and Experience Senior Strategist en Edward Jones
Edward Jones · Tempe, Estados Unidos De América · Hybrid
- Senior
- Oficina en Tempe
Opportunity Overview
What you'll do...
- Accountable for supporting the CMEO in building and delivering EBM’s strategic plan in alignment with segment/market strategic objectives. Solely responsible and accountable for multiple market/segment objectives.
- Leveraging insights from design, behavioral science, and analytics develop and prioritize marketing and branding campaigns to achieve market/segment outcomes.
- Partner with U.S. Division and Market Leaders to identify opportunities and constraints that can be solved through marketing, brand, and experience treatments
- Lead matrix teams across EBM to execute marketing and branding plans and partner with EBM leaders and associates to ensure seamless execution of strategies across all EBM capabilities.
- Build strong relationships with segment/market/division leaders to align on objectives and deliverables.
- Responsible for delivering differentiated client and branch experiences that drive measurable business outcomes.
- Collaborate with EBM Analytics to measure the effectiveness of marketing and client experience initiatives. Use insights to optimize strategies and improve ROI for market/segment campaigns
- Advocate for client and advisor-centric solutions, ensuring impactful outcomes in key moments that matter.
- Responsible for identifying market trends, competitor activities, and emerging technologies. Apply insights to enhance EBM strategies and plans for assigned segments/markets.
- Contribute to a culture of accountability, flexibility, and cross-functional fluency within the EBM matrix.
- Support the CMEO in coaching and developing EBM talent to deliver outcomes effectively.
Position Type
Position Schedule
EEO Statement
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
Posting Location
Company Description
Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.
People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.
View our Purpose, Inclusion and Citizenship Report.
¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
External Flexible Work Option(s)
Awards and Accolades
Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones
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Position Requirements
- BA/BS required; MBA preferred or analytical advanced degree preferred.
- 10+ years of experience in leading marketing, experience or customer strategy roles, ideally within the financial services industry
- Demonstrated experience developing strategies and business plans across all aspects of marketing and experience, with the requisite results to prove it
- Ability to apply modern marketing techniques across segments, across channels, journey-based, digital and non-digital
- Strong business acumen and proven experience managing budgets to develop and manage successful large scale campaigns and cross-functional initiatives
- Deep analytics and insights experience. Thought partner with the Analytics and Insights leader with knowledge of what work would serve the business segment most effectively, not a customer.
Current INTERNAL home-based associates: While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.