Marketing & Collateral Manager en Thisisglobal

Accepting applications until: 

Job Description

As a Marketing and Collateral Manager, Local Sales at Global, you will:

Partnerships & Brand Awareness (50%)

• Develop and manage industry and marketing partnerships to drive brand awareness and credibility for Global’s Local Sales offering.
• Work closely with the Online Marketing Manager to align offline activity with digital campaigns.
• Work with the Head of Marketing to identify and manage Global’s appearance at trade events and co-marketing initiatives to maximise reach and lead generation.
• Track and report on effectiveness, recommending optimisations where necessary.

Content, Collateral & Sales Enablement (50%)

• Maintain and update relevant content and collateral on Showpad, ensuring the sales team has access to the latest RAJAR figures, product updates, and marketing materials.
• Stay informed on trends in media marketing, audience research, and partnership opportunities to continually enhance the Local Sales marketing approach.
• Create and blend a content calendar with commercial insights to create compelling sales messaging around seasonal events, consumer trends and sector opportunities.
   

What You’ll Love About This Role

1.     Think Big: Shape fresh B2B marketing tactics and partnership strategies that grow Global’s brand awareness and relevance to Local Sales advertisers.

2.     Own It: Take ownership of your ideas and initiatives, and see your work drive tangible commercial impact.

3.     Keep it Simple: Translate commercial performance and market data into clear, actionable recommendations for sales and marketing teams.

4.     Better Together: Collaborate both within your own team (Online Marketing, CRM) and wider Sales team to achieve shared goals.
 

What Success Looks Like

In your first few months, you’ll have:

• Built strong relationships with internal teams and external partners.
• Updated and optimised Showpad content to reflect the latest data and marketing materials.
• Planned or supported at least one partnership event or co-marketing initiative.
• Undertaken market analysis to identify new sector partnerships
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What You’ll Need

• Collaboration skills: A natural relationship-builder who influences stakeholders effectively.
• Self-starting, organised & pragmatic: Skilled at managing multiple priorities and deadlines.
• Commercially minded & outcome-focused: Focused on delivering results that align with business objectives, optimising in-flight where needed