VP of Marketing en Peachfinance

About PeachPeach is a modern loan management and servicing platform empowering lenders to launch and scale new lending programs. We provide a fully integrated, configurable system of record with API-first architecture, enabling lenders to bring products to market quickly while maintaining full compliance and operational efficiency.Peach is a rapidly scaling B2B SaaS platform. We are on a mission to scale to $100M ARR in the next few years. As we enter this next chapter, marketing will play a critical role in shaping our market position, amplifying our voice, and driving accelerated growth.The RoleWe’re looking for an experienced, creative, and execution-focused marketing leader to define and lead Peach’s marketing strategy. This person will partner closely with the executive team to triple to quadruple our top-of-funnel, establish Peach as a category leader, and build scalable marketing foundations — all with a modern, high-impact, and efficient approach. This is a player-coach role: we expect you to craft the strategy and roll up your sleeves to execute, test, and iterate rapidly. You’ll own the vision for marketing, hire and develop a high-caliber team, and personally represent Peach at key industry events and forums. This is a unique opportunity to build the marketing function from scratch—and grow into a CMO role as the company scales.

What You’ll Do

Own marketing strategy end-to-end — from positioning and messaging to growth channels, demand generation, product marketing, and brand.

Grow top-funnel by 3×–4×, driving scalable, measurable pipeline that fuels revenue growth.

Build and execute a modern B2B marketing engine focused on creativity, speed, and impact.

Develop annual marketing plans and budgets appropriate for the company’s ARR, with clear goals and ROI expectations.

Own marketing metrics and financial rigor — responsible for CAC and ROI metrics. Co-own LTV and funnel conversion benchmarks with a sales leader.

Lead partner & channel marketing strategy (alliances, referrals, integrations) to extend reach and co-sell opportunities.

Own product marketing & sales enablement — buyer personas, competitive positioning, pricing strategy, launch playbooks, and sales battlecards.

Drive events & field marketing strategy with clear ROI targets, including conferences, industry influencers and analyst relations, and executive roundtables.

Innovate with limited budgets to outperform larger competitors — leveraging unconventional channels and creative campaigns to punch above our weight.

Hire, lead, and develop a lean but high-performing marketing team, fostering a culture of accountability, experimentation, and excellence.

Partner with Sales, Product, and Leadership to align marketing closely with GTM strategy and revenue outcomes.

Be the external face of Peach at major industry conferences, events, and media opportunities — representing our brand and thought leadership in the fintech ecosystem.

Establish clear performance metrics to measure marketing effectiveness and communicate impact to the executive team and board.

Stay on the forefront of AI in marketing, applying new tools to accelerate content creation, personalization, and campaign velocity.

Who You Are

10+ years of progressive marketing experience, including leadership roles in B2B SaaS.

Deep experience marketing complex, technical products to enterprise and mid-market customers.

Proven track record as a player-coach — you can set high-level strategy and execute hands-on when needed.

Comfortable operating in growth environments, where speed, resourcefulness, and accountability matter more than hierarchy.

A modern marketer: you embrace new channels, creative formats, and AI-driven workflows to build differentiated awareness and demand.

Strong budget management skills — you know how to build realistic, impactful plans that fit a scaling company’s marketing spend.

Experience hiring, structuring, and scaling teams thoughtfully, with a focus on impact per person.

Excellent communicator and public representative, comfortable on stage, in the press, and at industry forums.

Bonus: experience in fintech or regulated industries.

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