- Professional
 - Oficina en Mumbai
 
Company:
MMC CorporateDescription:
We are seeking a talented individual to join our Digital Marketing Team at Marsh .This role will be based in Mumbai .This is a hybrid role that has a requirement of working at least three days a week in the office
Manager - Digital Marketing
We will count on you to:
- Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional/country websites.
 - Support SEO team with development and implementation of on-page and technical SEO improvements using tools such as SEMrush, AHRefs, and Screaming Frog.
 - Support and optimize Google Ads, Microsoft Ads, YouTube, and PMAX campaigns, including audience targeting, bidding strategies, and ad copy refinement.
 - Perform keyword, search intent, and topic research using both traditional tools and Gen AI-assisted approaches to support campaign ideation and content strategies.
 - Create and maintain dashboards and performance reporting in Looker Studio, Power BI, GA4, and Adobe Analytics.
 - Coordinate with in-market teams, legal, and content owners to deliver campaign assets and optimise pages via Adobe Experience Manager (AEM).
 - Ensure tasks are prioritized and delivered via Wrike and/or Adobe Workfront in collaboration with regional marketers and agency partner
 - Stay up to date with changes in search algorithms, paid ad policies, AI search evolution, and analytics trends.
 
What you need to have
- 4–6 years of hands-on experience in SEO and Paid Search (Google and Microsoft Ads) within a large enterprise or agency environment.
 - Proven ability to conduct SEO audits and competitive gap analysis.
 - Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines.
 - Strong analytical mindset with experience in GA4, Adobe Analytics, Power BI, and Looker Studio.
 - Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
 - Advanced skills in keyword research, especially in the context of AI-driven search behavior (e.g. Google SGE, ChatGPT prompts).
 - Excellent written and verbal communication in English, with the ability to simplify complex findings for non-technical stakeholders.
 - Strong project/time management skills and experience working across multiple time zones and stakeholders.
 
What makes you stand out?
- Experience developing integrated digital marketing campaigns that effectively drive qualified leads and conversions
 - Demonstrated success as a strategic advisor to marketing teams, elevating their digital marketing capabilities
 - Relevant qualifications/certifications in Agile program/project management, analytics tools, and digital delivery strategies
 
Why join our team:
- We help you be your best through professional development opportunities, interesting work and supportive leaders.
 - We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
 - Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.