Business Development Director - Full Time - Salaried en Pennant

JOB SUMMARY

Responsible for managing all aspects of organization marketing and business development including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

DUTIES & RESPONSIBILITIES

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.  Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, payer and patient perceptions of Comfort Home Health and Hospice as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Home Health and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.    
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Comfort Home Health & Hospice.
• Monitors and reports cost effectiveness of marketing efforts.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job.  The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

• Bachelor's degree in Marketing, Business Administration, or related field, Masters degree preferred.
• At least three years of experience in health care marketing management preferably in Hospice Care or Home Health operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

WORKING ENVIRONMENT

The Business Development Director may be exposed to the following in their working environment:

• Blood & Bodily fluids
• Disease
• TB (to require mask)
• Latex
• Hazardous Drugs
• Mechanical / Electrical
• Odors
• Chemicals

Employees are asked to sign a statement indicating whether they can perform the essential functions of their position, which may include the following:

• Medium Classification of physical activity: Max = 50 lbs, Frequent = 25 lbs, Occasional = 10 lbs
• 20-50% of the day will include the following Physical Requirements:
• Sitting, Twisting/turning from the waist
• Standing, Climbing, Crawling, Left/Right foot movement, Walking, Bending, Kneeling, Squatting
• Push/Pull objects, Reaching above shoulder level, Reaching below shoulder level
• Handing (holding, grasping, working with hands), and
• Repetitive movement of the hand (includes typing and 10-key use).

Requests for accommodation will be considered on an individual basis.