Homeoffice Digital Marketing Manager en Nulo Pet Food
Nulo Pet Food · Austin, Estados Unidos De América · Remote
- Professional
Nulo is
We are the fastest-growing U.S. pet food specialty brand (named “Top 25 Most Innovative Consumer Brands” by Forbes Magazine), offering industry-leading dog and cat food products with a world-class sales team, in a multi-billion-dollar industry that’s ripe for innovation and change. Imagine inspiring pet parents to think differently about the experience of feeding their dogs and cats, to feed them like the little athletes they are – with foods high in animal protein, low in carbs and infused with viable probiotics. We are open to remote candidates, but Austin (where we’re based) is preferred. To learn more visit www.nulo.com.
About this role
Nulo is seeking a driven and proactive Digital Marketing Manager to oversee the day-to-day management of our websites and email channels. Reporting to the Digital Marketing Director, this individual will be responsible for managing and optimizing our domestic and international .com experiences to increase organic traffic, increase email subscriber count, and enhance localized user engagement. This role will collaborate extensively with third-party agencies and cross-functional partners across Brand, Creative, Operations, Product, Retail, and Sales to consistently deliver a meaningful digital experience that supports business growth objectives.
What you’ll do
Website Marketing:
- Manage domestic and international website domains, including content ideation, briefing, and publishing, localized content translations, and third-party integrated software
- Work closely with internal partners to ensure content is accurately hosted and uploaded from Salsify, in alignment with brand guidelines and regulatory standards
- Lead third-party agency relationship, focusing on UI, UX, CRO, SEO, and AEO enhancements to improve organic search rankings and increase brand visibility
- Collaborate to produce digital content that supports the customer journey and drives brand-consistent consumer messaging across multiple touchpoints
Email Marketing:
- Manage the development and execution of bi-weekly email sends and automated flows, including content ideation, briefing, and sends, based on segmented behaviors and preferences
- Own and update the email marketing calendar and collaborate cross-functionally to produce inspiring copy and messaging in support of tentpole moments
- Oversee existing audience lists and sign-up forms with a keen eye for identifying unique ways to increase overall list growth and minimize list churn
- Ensure global compliance with email deliverability best practices, anti-spam regulations, reputation management, legal requirements, and data privacy policies
Analysis and Reporting:
- Track and report on KPIs for website and email, using data to adjust strategies and improve the effectiveness of our owned channels
- Stay up-to-date with the latest trends in website and email marketing, applying best practices for continuous improvement to existing strategies and tactics
Who you are (preferred requirements):
You’re a passionate and collaborative do-er with proven experience managing, optimizing, and growing website traffic and email programming for CPG brands with an entrepreneurial spirit.
- 4-6 years of experience in digital marketing at a fast-growth CPG or similar
- Excellent proficiency and hands-on experience with Klaviyo and Shopify
- Experience with HTML/CSS responsive email design and email customization
- Strong background in SEO/AEO and emerging search trends powered by AI
- High proficiency with tools like Google Analytics 4 and Google Search Console
- Excellent time management and organizational skills, and comfortable juggling projects
- Strong analytical and communication skills with ability to translate insights into action
- Previous hands-on experience with Salsify is a major plus
- A love for all things pets!
What you’ll get:
- An important role with one of the fastest-growing pet specialty brands in the U.S.
- An incredibly passionate and driven team surrounding you
- Competitive salary
- Health Insurance (medical/dental/vision)
- Three weeks’ vacation
- 401k plan
- 20% remote work (Fridays)
- Dogs welcome in the office
About Nulo
Founded in 2010 and headquartered in Austin, Texas, Nulo is one of the fastest-growing pet specialty brands in America. Nulo, which has 130 employees, was named to Forbes’ “Top 25 Most Innovative Retail Brands in the U.S.” list and is currently found in over 8 countries around the globe. The company anticipates future growth at 30% annually and is now the 6th largest cat brand and 10th largest dog brand in the U.S. The company sells through three primary channels: e-commerce, neighborhood pet, and national pet retail. Nulo is widely recognized as an innovative and disruptive brand, with a super-premium market position that has provided a foundation for product innovation across the portfolio.
More about Nulo
Nulo is proud to be an equal opportunity employer and embraces diversity in our workplace. We prohibit discrimination and harassment for employees and applicants of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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