Associate Brand Manager - US Ice Cream en Mars

Job Description:

The Associate Brand Manager (ABM) will be responsible for supporting the Marketing team to build brands and deliver on business growth goals. This role blends brand leadership, cross-functional execution, innovation pipeline management, and customer collaboration. As an ABM, you’ll have ownership of P&L levers and will play a critical role in the brand’s continued evolution. The ABM will drive the brand strategy inclusive of forecasting and consumption analytics to achieve specific brand/cell objectives, lead portfolio projects, including delivery of sales, P&L, MAC, and Household Penetration targets.

What are we looking for?

• 2+ years Marketing work experience required, preferably within CPG industry.
• Strong communication skills (oral, written, listening). This includes the ability to give effective presentations to all levels of management.
• High levels of interpersonal skills, specifically in influencing without direct authority, resolving conflict, and creative problem solving.
• Proven analytical skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
• Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
• Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
• Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.
• Microsoft Suite (especially Excel and PowerPoint); experience with Nielsen preferred.

What will be your key responsibilities?

• Brand Plans: Execute marketing plans – activation, renovation, and innovation – with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance.
• Brand Strategy & Execution: Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data. Translate consumer insights into compelling go-to-market plans.
• Performance & Analytics: Monitor consumption and business performance/trends; inform forecasting assumptions. Deliver actionable insights through market analysis, segmentation, and post-launch evaluations to optimize effectiveness and ROI.
• Budget Management: Monitor brand expenditures; manage the advertising and consumer promotions budget.
• Marketing Leadership: Lead the creation and execution of annual marketing plans. Collaborate across internal teams (R&D, product, content) to ensure messaging is breakthrough, on-brand, and aligned with campaign objectives. Partner with Inter-Agency Teams (across Media, PR, Consumer Promo and Creative) on brand activities that meet business objectives.
• P&L Management: Full responsibility for managing P&L levers and play a pivotal role in shaping the future trajectory of brands within the portfolio.
• Innovation Pipeline: Support the development of the 3-year innovation roadmap for brand/portfolio, including PPA and Product news. Champion cross-functional development (R&D, Sales, Supply Chain, Finance) from concept to shelf.
• Customer & Sales Partnership: Work hand-in-hand with Customer Marketing and/or Sales to develop customer-specific programs and compelling storytelling that inspire and convert.
• Cross-functional Leadership: Lead and inspire cross-functional teams including Consumer Insights, R&D, Sales, Supply Chain, Finance, Shopper Marketing and agency partners to deliver against annual operating plans.
• Trend & Market Sensing: Stay ahead of emerging trends, competitor moves, and market shifts to identify growth opportunities and respond proactively.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all locations listed within the job posting:USD 107,071.00 - USD 147,223.00

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