Marketing Strategist, Principal - B2B en Blue Shield of California Group

Your Work 

In this role, you will:

• Serve as a senior thought partner to leadership providing strategic planning, data-driven recommendations and thoughtful execution guidance

• Distill complex problems to solve, connect strategic insights, and craft solutions that align with strategic growth targets
• Create effective communications that clarify problem statements, visualize strategic concepts to influence, build understanding, and gain leadership alignment
• Intake information from a variety of sources including sales, product and digital partners to develop integrated marketing strategies and serve as main point of contact to key stakeholders
• Develop integrated marketing campaigns targeting business decision-makers and channel partners to build awareness, drive consideration and support decision
• Analyze competitive intelligence and market insights to inform campaign design through customer journey stages, locally, state-wide and nationally
• Partner closely with sales to ensure seamless integration of marketing strategies with sales and broker enablement activities
• Partner closely with digital marketing and performance analytics teams for implementation, measurement and optimization to maximize ROI
• Develop and maintain a strong knowledge of the commercial sales and account management process

Your Knowledge and Experience

• Requires a college degree or equivalent experience 

• Requires at least 10 years of prior relevant experience  
• Requires expertise in strategy and B2B marketing including experience working with sales
• Requires strong knowledge of marketing principles and practices including product launch and promotion
• Requires in-depth knowledge of health plans, insurance, or financial products and services
• Requires demonstrated experience implementing and developing marketing strategies
• Embraces change, exemplifies agile principles, embodies a continuous improvement mindset, anticipating business needs while being flexible with shifting priorities  
• Strong business acumen with critical thinking, problem-solving and decision-making expertise in collaboration with creative teams, project partners and internal customers, driving clarity when and where needed  
• Ability to build strong relationships and influence key decision makers 
• Demonstrates strong personal, people, thought and results leadership, with excellent interpersonal, negotiation, written and verbal communication skills

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About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies. 

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience. 

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!  

Our Values: 

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short. 
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals. 

Our Workplace Model:

At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose – whether working in the office or through a hybrid approach – by providing clear expectations while respecting the diverse needs of our workforce.

Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above). Exceptions:

o   Member-facing and approved out-of-state roles remain remote.

o   Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.

o   For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail. 

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.